As a service professional or small businesses owner, you might be tempted to do your own marketing. Many do because they can’t justify the cost of a marketing consultant. Not getting help can be a costly mistake, because it’s easy to get swept up in the hype and invest in the right things but in the wrong order.
You’re likely to fall into the “all about us” trap and forget to be relevant to client’s needs and goals or any number of completely preventable mistakes. Engaging a sales and marketing coach is an affordable alternative to going it alone, who’ll keep you focused on doing the right things in the right order, to get results.
It’s a best of both worlds approach. You do as much as you want yourself and get as little or as much help as you need. The process is personalized to fit your needs and the pace is up to you. Don’t go it alone, engage a sales and marketing coach.