Don’t Go It Alone
Everyone needs help to get through the stressful business planning and start-up phases. The earlier you get help, the faster you’ll get to profitability and sustainability. Why, because no one can see the outside of the box, while they’re deep inside of it. You need outsiders to show you what you can’t see on your own.
Get Clear On What And Why?
Are you clear why you’re starting your business and what you’re hoping to achieve? It’s easy to get lost in the details and forget to focus on yourself as a person, as an investor and as a leader. It’s also important to get clear on your idea and committed to a course of action, so you’re not easily yanked around and pulled off course.
Get Focused On Clients And Sales
A sales and marketing coach is particularly important in the start-up stage because they’ll help you shift your focus onto your client’s needs, how to get sales and generate cash flow. It’s just too easy to get lost in the products and forget that there is no company without clients and sales.
If you’re new to sales and marketing we’ve prepared a whole series of free introductory eBooks on different aspects of sales and marketing for non-marketers. They are non-technical and focused on what you need to know as a business owner. If you’re serious about growing your business, start by reading some of the Free Marketing eBooks and if you like what you read, we’d love to hear from you.
Get A Coach On Your Team
If you’re in pre-startup or start-up mode, include a sales and marketing coach on your team. The cost is minimal, and the value is enormous. It’s a critical time for you. You’re making a lot of decisions and investing money. Get someone on your team, to help you make good choices and avoid common hazards. To learn how the process works, read our Free eBook Coaching + Marketing.