Everyone needs help to get through the stressful business planning and start-up phases. The earlier you get help, the faster you’ll get to profitability and sustainability. Why, because no one can see the outside of the box, while they’re deep inside of it. You need outsiders to show you what you can’t see on your own.
You want to make sure you’re clear on why you’re starting the business and what you’re hoping to achieve. It’s easy to get lost in the details and forget to focus on yourself as a person, as an investor and as a leader. It’s also important to get clear on your idea and committed to a course of action, so you’re not easily yanked around and pulled off course.
A sales and marketing coach is particularly important in the start-up stage because they’ll help you shift your focus onto your client’s needs and how to get sales and generate cash flow. It’s just too easy to get lost in the setup mechanics and forget there is no company without clients and sales.
If you’re in pre-startup or start-up mode, include a sales and marketing coach on your team. The cost is minimal, and the value can be enormous. It’s a critical time for you. You’re making a lot of decisions and investing money. Get someone on your team, to help you make good choices and avoid common hazards. Ask for a free coaching session to see if we’re a fit for you.