From Ignoring Your Data
To Gaining Important Feedback
Is your business transactional? If it is, there’s a good chance you’re sitting on a mountain of information about your customers. Unfortunately, your data might as well be buried treasure for all the attention it gets.
Data gets created as a by-product of doing business. It’s captured automatically during routine business transactions, and then it sits unused. Why? Because it was created for a different purpose. Once its original purpose is fulfilled, it’s ignored.
That is until someone goes looking for buried treasure, and that’s where we come in. We dig into your data to see what insights it holds and what opportunity it represents.
The first step is accessing the data trapped in your website, POS (point of sale), accounting system, or CRM (customer relationship management). Then we dig into its secrets to uncover who your best customers are, how to engage them more productively, and how to replicate them.
What’s the first and second transaction look like? What’s a customer worth to you? What’s your retention rate, or average length of tenure? What’s your average customer lifetime value and how might you engage with different audience segments to grow your business?
Where To Start?
You start by taking inventory of what data you have. You're looking to see if it’s worth analysing. If you think it is, we’d be happy to look and discuss what’s possible.
In simple terms, we help you understand your customers better. We review who they are, where they live, what they buy and how often. We’re looking for patterns in the data that you can use to be more effective, and to help you nurture relationships more proactively.
We start by determining where your data are hidden and if you have enough of it to work with. If you do, the starting point is liberating your data and creating an integrated data set that supports analysis. Then there’s a lot of cleaning, massaging, slashing and burning. What results is a functional dataset suitable for analysis.
Costs are contingent on your data; what you have, how much is there, and what shape it’s in, will all impact pricing. Once we can see your data and have a sense of what we need to do with it, we’ll be able to discuss costs.
Call us, or fill out the form below, and we'll get back to you right away.