We help you determine what data you have. We help you gain access to your data and then we help you understand your customers and business better. Then we help you refine your plans based on the findings.
Marketing and customer data analysis have a long history together, dating back over 100 years.
Today, data is central to understanding your customers. It’s how you conduct market research, and it’s crucial to your planning, forecast modeling, personalization, marketing automation and post-campaign performance analysis.
Key sources of marketing data include your internal data such as point of sale and accounting information, your website and campaign statistics, your email database, your CRM, your phone system and more.
We’ll help you access your data and make use of it to better guide and direct your sales and marketing investments. To get started download our free eBook.
And making decisions based on assumptions.
Using your data to plan, forecast and drive sales.
There is often a wealth of data, hidden away from view and buried within software, that never sees the light of day. We see people guessing and hoping rather than learning, forecasting and testing. Often all that’s necessary is some help liberating your data from complex software and then showing you how to use it to improve results.
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we can work together, what’s involved, and where to start.
We help you determine what data you have. We help you gain access to your data and then we help you understand your customers and business better. Then we help you refine your plans based on the findings.
We access your systems and extract your customer and transaction data. Then we compile the data into a database and / or spreadsheet for cleanup and analysis. The analyses vary depending on your situation, needs and objectives. Then we help you understand the data and make use of it.
If you’d like to understand your clients and how well your sales and marketing are performing, your data is the easiest place to start. We’ll help you uncover what you have and whether it is worth bothering with.
Almost everyone has data; the question is whether you know how to benefit from it.
Most data analysis projects have 3 to 4 stages with the costs differing considerably depending on your situation. A small data analysis project might take 3-4 hours, while a large project might take a week or longer. It’s best to have a conversation so we can help you make an informed decision.
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