From Starting From Scratch
To Tapping Into Communities
Once you’ve developed your online marketing machine with a functional value ladder, reliable sales conversion rates and a sales follow-up mechanism, you’re ready to consider influencer marketing.
Influencer marketing has grown into a huge industry and it’s a bit of a hybrid between a retail network, a commissioned sales channel and a public relations campaign. The process involves finding, recruiting, supporting and driving sales through a network of social influencers with their own base of loyal followers.
Once you engage your influencers, they’ll activate their followers, who check you out and buy from you. Influencers are paid via some combination of fees, products and commissions. It’s an exciting opportunity worth considering, if and when you’re ready.
To make influencer marketing worthwhile, you need to understand what you’re getting into and be ready to go. Otherwise, you can waste a lot of time and money in the process. Our role is to help you assess the opportunity, decide if your ready, willing and able to profit from influencer marketing.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we can work together, what’s involved, and where to start.
You can dabble in influencer marketing or you can drive your business through influencer marketing. The cost is relative to your goals and timeline. Either way, influencer marketing is not a small initiative. There are several steps, including different software required to source influencers and to maintain the relationship. It’s not something you get into lightly. You don’t want to go near it until you know you’re prepared to make it work.
We specialize in helping small business owners with little to no experience in marketing. If you’re uncertain how to proceed, we’ll step you through the process, so you understand what you’re doing and why. We’re here to help you make sensible marketing investments.
Everything we do starts with you. We assess your situation, look at what you’re doing now and determine if you’re a candidate for influencer marketing; if you’re ready and able to make it work. If you’re a good fit, we’ll help you plan, setup and operate the program.