From Guessing and Hoping
To Knowing Where to Focus
Are you frustrated with your marketing, website or advertising? Not sure what to do next? Resist the urge to rebrand, change your homepage, or some other “hoping for the best” response. Without knowing what’s working and what’s not, you’re just wasting your time and money throwing darts at the wall.
To have any chance of success, you need to focus on the actual problems. If you’re unsure where to focus, a marketing audit will get you on track.
We’ve prepared a series of eBooks to help small business owners get clear on what they need and how to take control of their marketing investments. Please take a minute and check out our Free eBooks to learn more.
Where you try a bit of this and that, hoping something will work.
Focusing on Solutions
Where you tap into your sales funnel data, to see where to focus your efforts.
One of the great untapped resources in your marketing arsenal is your sales and customer data. It’s often right there in front of you, begging to be analysed, but no one is looking.
Your data wants to help you focus your efforts, but it’s buried in your software. It’s neglected, unstructured and confusing. In a Marketing Audit, we help you access your data, clean it up, and use it to show you what’s working and where to focus your efforts.
There’s no need to hope when you use your performance data to provide feedback and direct your efforts.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
Marketing audits are like their accounting equivalents. You can keep it simple with a review, or you can dig way into the details for a comprehensive audit.
Costs vary depending on how sophisticated your marketing and the level of detail we need to get into. A very small marketing assessment might take 4-6 hours to complete. A very large and comprehensive audit of a large program might take six weeks or more to complete.
Don’t assume it’s going to be costly; we’re good at adapting our approach to fit your needs.
In the marketing assessment, we look at what you’re doing from several different perspectives. The main perspective is that of your target customer. The second perspective is your economic performance. Next, we evaluate your tracking infrastructure, search engine relevance, adherence to standards, your content, graphic design and more.
We’re looking for functional and dysfunctional patterns as well as inherent misalignments between your goals and your sales and marketing activities.
Once we can see the big picture, we recommend remedial actions to align your efforts.
A marketing audit is about stepping through your client’s purchase process. We look for complexity, incongruencies and gaps that make you challenging buy from. We’re also looking for fundamental misalignments and unsustainable practices.
Once we’ve documented what we’ve found, we help to develop a remediation plan, that makes sense for you.
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