Are you frustrated with your marketing, website or advertising? Not sure what to do about it? Resist the urge to rebrand, change your homepage, or some other “hoping for the best” response. Without knowing what’s working and what’s not, you’re just wasting your time and money throwing darts at the wall.
While a new look might make you feel better, that feeling is unlikely to last. To have any chance of improvement, you need to focus on solving the actual problems. If you’re unsure where to focus, a marketing audit will help you pinpoint the problems so you can deal with them.
Call 800 860 0026 To Request Your Discovery Session.
Where you try a bit of this and that, hoping something will work.
Where you tap into your sales funnel data, to see where to focus your efforts.
One of the great untapped resources in your marketing arsenal is your sales and customer data. It’s often right there in front of you, begging to be analysed, but no one is looking.
Your data wants to help you focus your efforts, but it’s buried in your software. It’s neglected, unstructured and confusing. In a Marketing Audit, we help you access your data, clean it up, and use it to show you what’s working and where to focus your efforts.
There’s no need to just hope when you use your performance data to provide feedback and direct your efforts.
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
Learn to stop the Random Acts of Marketing and start Investing in Earnings Growth.
A marketing audit is about stepping through your client’s purchase process. We look for complexity, incongruencies and gaps that make you challenging buy from. We’re also looking for fundamental misalignments and unsustainable practices.
Once we’ve documented what we’ve found, we help to develop a remediation plan, that makes sense for you.
In the marketing assessment, we look at what you’re doing from several different perspectives. The main perspective is that of your target customer. The second perspective is your economic performance. Next, we evaluate your tracking infrastructure, search engine relevance, adherence to standards, your content, graphic design and more.
We’re looking for functional and dysfunctional patterns as well as inherent misalignments between your goals and your sales and marketing activities.
Once we can see the big picture, we recommend remedial actions to align your efforts.
Are you spending money every month on ineffective sales, marketing and advertising activities? Are you unclear how to improve your performance and ROI?
An audit helps you break the process down to see where the problems lie and where to focus your efforts.
Marketing audits are like their accounting equivalents. You can keep it simple with a review, or you can dig way into the details for a comprehensive audit.
Costs vary depending on how sophisticated your marketing and the level of detail we need to get into. A very small marketing assessment might take 4-6 hours to complete. A very large and comprehensive audit of a large program might take six weeks or more to complete.
Don’t assume it’s going to be costly; we’re good at adapting our approach to fit your needs.
