Marketing audits are like their accounting equivalents. You can keep it simple with a review, or you can dig way into the details for a comprehensive audit.

Costs vary depending on how sophisticated your marketing and the level of detail we need to get into. A very small marketing assessment might take 4-6 hours to complete. A very large and comprehensive audit of a large program might take six weeks or more to complete.

Don’t assume it’s going to be costly; we’re good at adapting our approach to fit your needs.

Are you spending money every month on ineffective sales, marketing and advertising activities? Are you unclear how to improve your performance and ROI?

An audit helps you break the process down to see where the problems lie and where to focus your efforts.

In the marketing assessment, we look at what you’re doing from several different perspectives. The main perspective is that of your target customer. The second perspective is your economic performance. Next, we evaluate your tracking infrastructure, search engine relevance, adherence to standards, your content, graphic design and more.

We’re looking for functional and dysfunctional patterns as well as inherent misalignments between your goals and your sales and marketing activities.

Once we can see the big picture, we recommend remedial actions to align your efforts.

A marketing audit is about stepping through your client’s purchase process. We look for complexity, incongruencies and gaps that make you challenging buy from. We’re also looking for fundamental misalignments and unsustainable practices.

Once we’ve documented what we’ve found, we help to develop a remediation plan, that makes sense for you.