From Hoping For Results
To Creating Better Results
Performance optimisation is how you measure and improve the economic performance of your sales and marketing investments. The process is as much about philosophy and practice as it is about art and technology.
It starts with understanding your sales economics, and your customer’s lifetime value. Then you establish a set of key performance indicators (KPIs), targets and actuals for each KPI. Your approach will vary depending on the scale of your marketing and traffic volumes. The larger your spend, the more assertive you can be with optimisation efforts. What’s important is the shift in thinking required to treat marketing as an ongoing exercise in performance optimisation.
Our role is to help you continually improve your marketing investment performance.
Wherever you’re investing money on business development, with a target return on investment, you’ll want to optimise performance to increase your return. The more costly and higher risk involved, the greater the opportunity for performance optimisation. The most common areas to focus on are sales, advertising, social media, SEO and networking, but it works on almost anything, once you understand the process. Our role is to help you gain control over your marketing investments.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we can work together, what’s involved, and where to start.
Performance optimisation must align with the scale of your marketing investment. The larger the promotional investment, the lower the cost on a percentage basis. Generally, the costs range from $150 per month to several thousand per month relative to the scale of your promotional budget.
We specialize in helping small business owners with little to no experience in marketing or performance optimisation. Our goal is to help you make sound marketing investments. We offer as much or as little help as you require while tailoring our approach to meet your needs.
It starts with being clear on performance constraints and targets for each step (KPI) in your sales and marketing process. Tracking is setup to measure actual performance relative to targets. Then we work together to refine the process, content, targeting, creative, etc., to improve performance incrementally.
We help setup systematic sales and marketing programs that you can manage and continuously improve. The first step is recognizing the steps involved in creating a target outcome, like a sale. We setup tracking at each step in the process. Then we measure performance at each step relative to targets. Once you can measure actual performance, we can take steps to improve outcomes.
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