From Pitching And Selling
To Helping People Find You
If you’ve ever tried drumming up business through direct selling, you know how challenging, time-consuming and costly it can be.
What online sales lead generation is about is helping people find you and then buy from you, at least partially online. The process is often called inbound marketing, but jargon aside it’s about getting the phone to ring versus you beating the bushes for business.
The online process shares many things in common with a traditional professional sales process. The main difference is the front-end work is happening online supported by a virtual sales representative.
Think of it like building an online relationship development pipeline or assembly line. The approach is systematic and transparent and highly controlled. It’s also very cost-effective relative to the human alternatives.
If you’re interested in learning more, download our free eBook.
The advantages to using a cyber salesperson are significant and varied. But the most significant advantage is cost; the 24/7 nature of the web and the control you have over refining your sales and follow-up process are huge.
To help you understand what we’re talking about we’ve prepared a short eBook that goes into more detail.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we can work together, what’s involved, and where to start.
The costs involved in setting up an online sales process are similar to the costs of setting up any sales process, because you need the same tools to reach, engage and enroll clients.
The main difference is you’re not paying salespeople at the same time. Your money goes to designing, building and refining the process and the materials first. Once you’ve developed your online program, any real salespeople you choose to hire can make immediate use you cyber sales assistant.
We specialize in helping small business owners with little to no experience in marketing. If you’re uncertain how to proceed, we’ll step you through the process, so you understand what you’re doing and why. We’re here to help you make sensible marketing investments.
The process starts with your target audience, your audience research and purchase use cases, and your sales economics. We build a system designed to connect you with prospects, who go through a self-serve sales process on your website. Once prospects are ready, they reach out and speak with your in-house sales and support team.