Many people assume they need a brochure website about themselves. However, this is the opposite of what visitors want. They want your website to help people find what they need and to support their purchase decision. There’s a clear disconnect between intents. You can avoid this mistake by Making The Shifting to a customer-focused approach.
Call 800 860 0026 To Request Your Discovery Session.
Where the goal is to introduce your company.
Where the goal is to help people get their needs met.
Don’t worry, your brochure content will still be there. Sites that sell, put the client’s needs first. You start by supporting a customer’s decision process and facilitating a successful outcome for them. When people decide they want information about you, they read your brochure content.
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
Learn to stop the Random Acts of Marketing and start Investing in Growth.
We work with you, as your sales and marketing coach, to help you plan, build, operate, maintain and optimize your website and sales landing pages. Basically, we make sure you don’t waste your money building brochures that do little to grow your business.
We’re not building brochures about who you are and what you do. We’re building websites that help people buy from you. There is an important difference we’d like to help you understand.
If you want a site that sells, it must be relevant to client needs, present a lead offer, support a person’s decision making process, create urgency and facilitate target actions. Telling your story is part of the sales process, but it’s not the #1 priority.
If you’re an entrepreneur or business owner who’s looking for a partner in sales, marketing and business development, who thinks about your business the same way you do, we’d love to speak with you.
We’ve prepared a self-assessment survey to help you determine if we’re likely to be a good fit for you. Please complete our Fit Assessment survey. It takes 2-3 minutes to complete.
Websites and sales landing pages are like houses, they vary greatly in size, complexity and costs. We’re happy to help you explore options at different price points to fit your budget and needs. We may even encourage you to consider alternative options that might fulfill your requirement better than a website at a far lower cost.
What’s important is we’re not trying to sell you a website. We’re far more interested in helping you do the right things to grow your business than we are in building a website you may not be ready for.
Please speak with us and we’ll help you make an informed choice about how best to proceed.
