Do You Need A Website?
If you plan to build a website or update your old one, stop. Are you clear on your needs? What outcomes must it produce? Are you about to develop a brochure about you or do you plan to help people buy from you?
Don’t Assume The Answer
You may need a website, but you might need a sales micro-site or a set of sales landing pages. You may need a blog or an e-commerce mechanism. You may be better off on some marketplace or with some social media hybrid.
So much depends on your client’s use case, your business strategy and what your competitors are doing. Ask yourself if you know for sure what you need or are you making assumptions?
Before jumping into a project, we’ll help you get clear on your needs. Once you’re clear, we’ll help you understand your options and make an informed choice on how to proceed.
Resist The Urge To Create A Brochure
So many people make the mistake of creating a brochure, expecting it to sell or generate sales leads. When it doesn’t sell for you, its back to the drawing board, investment wasted.
Do Yourself A Favour
Speak with a consultant and get clear on your needs before you build a new brochure website.
Call us at 403.512.3183 ext 111 or Contact Us to speak with a consultant.
If you’re just getting started with marketing, please download our Free Planning Guide to help get you on the right track.