The business of being an artisan means, in addition to mastering your craft, you need to become a writer, a photographer, an internet marketer, an eCommerce expert, a salesperson and most importantly, a business owner.
There are no end of websites willing to help you market your products. The problem is marketing is not sales, nor does it automatically lead to sales. There’s a good chance that marketing is not even what you think it is. Confused? You’re not alone.
Most people mistakenly use the word marketing as a synonym for advertising or promotion. The first challenge many artists must overcome is learning how to ask for what they need.
Before leaping into social media, some portfolio website or e-commerce platform, engage a consultant to help you get clear on your goals, understand your options and the different ways of approaching your business.
If you don’t have a plan, you’re extremely unlikely to make any real progress. What you’re most likely to accomplish is wasting all kinds of time and money.
While getting help might sound expensive, I can assure you that wasting time and resources on pointless marketing activities will cost you far more.
Guidance, direction, coaching, training and technical assistance in whatever combination you need.
There’s no huge upfront investment and no ongoing commitments. Our business is about guiding and directing people as they design, set up and grow their business. We do this by stepping up and being your guide. Our role evolves along with your business.
In the beginning, we focus on creating clarity and determining how the business needs to work. We assist with getting you clear on your goals and ready to sell. Once you’re ready, we can direct you and assist you with distribution and promotional initiatives.
If all this sounds complicated, it often is. But this complication is exactly why it’s beneficial to work with a guide. Our role is to streamline your learning curve and help you get traction faster than you could on your own.
There’s no cookie-cutter approach. Everything is tailored to your goals, needs, skills and budget constraints.
If you’re serious about making a living as an artisan and you would like some help getting on the right path, Request A Free Consultation. We don’t bite, and there is no hard sales pitch.
If you prefer to read and learn before reaching out, we offer 18 free marketing eBooks and over 40 articles on our blog to help you understand what you’re getting into.
