BEING Profitable: A Business Development Roadmap

Being Profitable

A Business Development Roadmap

Being Profitable is a roadmap and guidebook for startup founders and business owners who do not consider themselves experts in sales, marketing or business development.

Unfortunately, people often view marketing as advertising, websites, social media or some group of promotional tactics to engage in versus the system you build to reach, engage, enroll and retain clients. This misunderstanding of what marketing is tends to set business leaders up for a host of performance and ROI challenges.

If you’re asking questions like, “Where do we start?” or “How will I lead a process I don’t fully understand?” or “How do I prioritize my marketing investments?”  this book is for you.

Look Inside

Review the table of contents and read the first chapter to see if BEING Profitable is a fit.

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Is This Book For You?

Why Read It?

The goal is to help you understand what marketing entails and how to approach it from a purpose-driven perspective.

BEING Profitable divides marketing into three developmental stages and 20 core objectives to master over time. Rather than discussing marketing tactics directly, you are invited to engage in 20 core purpose and process conversations. Each conversation is framed in leadership “Be Do Have” terms.

The purpose is to delay discussions about selecting and executing promotional tactics until you are clear on your purpose and are ready to benefit from the tactics you are considering.

The other people who will benefit from this book are your team members, like your marketing manager, business coach and agency account director.

Students and junior marketers, in particular, will benefit. It will help them bridge the disjointed theories and ground all the skills training in core purpose. It also helps them appreciate the big-picture systems view and the order of operations needed to drive business outcomes.

Being Profitable

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Meet The Author
John H. Watson

John H. Watson is the founder of Accrue Performance Marketing Inc. He’s a marketing coach and fractional CMO with over 25 years of experience. He helps start-up founders and business leaders plan, launch and grow companies.

He has a passion for systemic and transdisciplinary learning. He’s a real data nerd with a love of nature, photography and content creation. He’s also a sports bike and high-performance computer enthusiast.

John lives in Alberta, Canada with his wife Laura, and his golden retrievers Zoe and Luna.