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An Introduction To Content Marketing

Learn How We Help You Get Started

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Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi, I’m John Watson with Accrue Marketing.

If you’re looking to get into content marketing, there’s a steep learning curve, and we’re here to flatten it for you. The first thing we’ll do is help you understand what you’re getting into. Content marketing is not for everyone, and you need to go into it with your eyes open. Once you’re prepared to commit, we’ll help you develop a content strategy, an editorial calendar and influencer targets.

Next, you set up your social profiles and related infrastructure. Once set up, you can start sharing, curating and creating content and cultivating your community. You don’t need to do everything all at once, but you need to have a sense of where you’re headed before you start. You need a plan to scale up as you get traction with your efforts.

If you plan to create original content, we’ll show you how. We’ll do it with you, or we’ll help you set up an in-house studio. We have everything you need to get started, so you don’t need to buy a bunch of equipment until you’re ready.

If you’re getting the idea, we’ll wade you gradually into content marketing, you’re right. That’s exactly what we do.

If you’re considering content marketing, Let’s Talk. We’ll help you make an informed decision and help you get started.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

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