What is an Earnings Growth Program?
Your Earnings Growth Program is your sales and marketing assembly line. Assembly lines exist to streamline and control complex, repetitive and labour-intensive processes. They allow you to scale up, reduce costs, increase quality and be more profitable.
If your goal is to grow your company and increase your rate of earnings growth, you need a reliable means to get, keep and develop client relationships, cost-effectively.
The problem is, you don’t have a sales and marketing assembly line. You have a marketing “To Do List” and you’re engaged in an endless stream of random marketing activities. Hope is the strategy because there is no clarity around how each activity contributes to achieving intended outcomes.
If you’re ready to move away from the “Marketing To Do List” and “Random Acts of Marketing” vortex, you need to shift your thinking. You need to approach sales and marketing differently, which is where we come in.