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Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses. Learn more About Accrue Marketing [2].
Video Transcript
Hi I’m John Watson with Accrue Marketing [3].
If you’re ready to Make The Shift and guide clients through your business, you need to guide your own path as well.
You need to ask yourself:
- Who do we need to be to reach, engage, enroll and retain clients?
- How will we operate?
- What controls will we need?
- What sequence do we need to follow?
We’ve been asking these questions for 20 years. So we developed a marketing leadership roadmap called The 20 Ways of Being. It’s a sequence of 20 leadership conversations, split into 3 legs of your journey.
The 3 legs are Design, Build and Grow.
The Design Stage [4] is about defining your business.
The Build Stage [5] is about setting up your sales and marketing infrastructure.
The Grow Stage [6] is about developing client relationships.
Each of the 20 conversations invites you to master a core aspect of business development. Each conversation builds on the last, from foundation to roof. The 20 ways serve as your roadmap for growing your business. Its also serves as a diagnostic framework for uncovering problems and improving performance.
After decades of development, we’re excited we’ll be publishing our book that introduces our 20 Ways of Being roadmap in 2020.
As a first step, read this article on Ways of Being [7], it describes what they are and how they work in your life and business.