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An Introduction To Accrue Marketing of Calgary

What does Making The Shift mean?

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The Introduction to Accrue Marketing video appears on our home page.

Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi, I’m John Watson with Accrue Marketing of Calgary. We help people Make The Shift from Random Acts of Marketing to Investing in Earnings Growth.

But what does this mean?

It means people use marketing tools and tactics without a clear sense of purpose.

They spend time and money on marketing tactics without knowing why or how they’re supposed to work. These Random Acts of Marketing are distractions that rob you of your time and money.
The alternative is to shift your focus to earnings growth.

This means abandoning one-off tactics and focusing on your customer’s journey through your business. Basically, you make it easy for people to get their needs met and buy from you. While you’re at it, you measure performance at key points along their path, and the feedback shows you where to focus next.

What you’re creating is a system for reaching, engaging, enrolling and retaining clients. It’s kind of like building a relationship assembly line. And it’s what we call your Earnings Growth Program.

The approach is accessible to any size company from solopreneur on up. If this sounds like a better way to market your business, Let’s Talk.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

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