Feeling Overwhelmed By Marketing?
It’s not surprising. As a local business, you have a lot to contend with and making effective marketing investments is vital. With marketing evolving so rapidly, it’s challenging to keep up and to know what to do when and how to tie all the pieces together. The good news is the fundamentals of marketing have not changed, they are still the secret to stretching your marketing dollars.
The most common challenges we see are what’s called Random Acts of Marketing. It’s a focus on activities and tactics, without a clear sense of how your activities will produce results or fit into the customer service and retention picture.
How To Make The Shift
To shift how you approach marketing investments, read a few of our Free eBooks. The eBooks are meant for small business owners like you. For a more comprehensive understanding of the whole business development process read Mastering Marketing: Leading A Journey Of Becoming.
If you like what you read, we offer a Free Initial Consultation to help get you started.