It’s not surprising. As a small local business, you have a lot to contend with and making effective marketing investments is vital. With marketing evolving so rapidly, it’s challenging to keep up and to know what to do when and how to tie all the pieces together. The good news is the fundamentals of marketing have not changed, they are still the secret to stretching your marketing dollars.
The most common challenges we see are what’s called Random Acts of Marketing. It’s a focus on activities and tactics, without a clear sense of how your activities will produce results or fit into the customer service and retention picture.
Unfortunately, most of what you read about sales and marketing is meant for product sales to consumers, and that’s not what you do. Your business is high-end, relationship-based and all about trust. You need a sales and marketing program that makes sense for your business. That’s what we’ll do, work with you to develop something that makes sense for your situation.
We work with you to get clear on objectives, timelines and performance constraints. Then we work with you to develop a sales and marketing plan including cash flows and forecasts. Once we know what your goals are, we determine how best to realise them.
As far as tactics go, we do what needs doing from websites and internet marketing to advertising, pay per click, social media, lists, direct mail, or whatever needs doing.
If you’re looking for a partner in business development, who thinks about what’s right for you and your business and not just the immediate task at hand, we’d love to speak with you.
We’ve prepared a self-assessment survey to help you determine if we’re likely to be a good fit for you. If you’re curious and want to gauge our fit, please complete the online survey. It takes 2-3 minutes to complete.
We operate quite differently than most marketing firms. We assume a role, such as Coach, Chief Marketing Officer, Campaign Manager, Webmaster or Content Creator / Curator and we work with you to develop a budget and timeline that makes sense for your business. It’s different for everyone.
If you’re curious how it might work for you, contact us and let’s talk. We’re happy to speak with you.
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