Unfortunately, most of what you read about sales and marketing is meant for product sales to consumers, and that’s not what you do. Your business is high-end, relationship-based and all about trust. You need a sales and marketing program that makes sense for your business. That’s what we’ll do, work with you to develop something that makes sense for your situation.
Marketing For Local Businesses
It’s A Mix Of Traditional And Digital
ARE YOU FINDING A WORKING BALANCE?
Feeling Overwhelmed By Marketing?
It’s not surprising. As a local business, you have a lot to contend with and making effective marketing investments is vital. With marketing evolving so rapidly, it’s challenging to keep up and to know what to do when and how to tie all the pieces together. The good news is the fundamentals of marketing have not changed, they are still the secret to stretching your marketing dollars.
The most common challenges we see are what’s called Random Acts of Marketing. It’s a focus on activities and tactics, without a clear sense of how your activities will produce results or fit into the customer service and retention picture.
How To Make The Shift
To shift how you approach marketing investments, read a few of our Free eBooks. The eBooks are meant for small business owners like you. For a more comprehensive understanding of the whole business development process read Mastering Marketing: Leading A Journey Of Becoming.
If you like what you read, we offer a Free Initial Consultation to help get you started.
Frequently Asked
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Why engage us?
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What do we do?
We work with you to get clear on objectives, timelines and performance constraints. Then we work with you to develop a sales and marketing plan including cash flows and forecasts. Once we know what your goals are, we determine how best to realise them.
As far as tactics go, we do what needs doing from websites and internet marketing to advertising, pay per click, social media, lists, direct mail, or whatever needs doing.
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What we're not.
We’re not sales people or yes-men. We’re coaches and consultants focused on helping you achieving your goals, not selling you what you don’t need.
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Are we right for you?
If you’re looking for a partner in business development, who thinks about what’s right for you and your business and not just the immediate task at hand, we’d love to speak with you.
We’ve prepared a self-assessment survey to help you determine if we’re likely to be a good fit for you. If you’re curious and want to gauge our fit, please complete the online survey. It takes 2-3 minutes to complete.
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What does it cost?
We operate quite differently than most marketing firms. We assume a role, such as Coach, Chief Marketing Officer, Campaign Manager, Webmaster or Content Creator / Curator and we work with you to develop a budget and timeline that makes sense for your business. It’s different for everyone.
If you’re curious how it might work for you, contact us and let’s talk. We’re happy to speak with you.
