Content Marketing

Coaching, Creation And Promotion

Content marketing is not for everyone. There is a lot of technology to buy and set up.  There’s a steep learning curve, and it requires skill development, and ongoing practices and commitment. You need to create value for people and most importantly, you have to want to do it. That’s a lot of wants to work through.

What’s Involved?

To effectively do content marketing, you need to:

• establish business objectives
• define your target audience
• select your medium (articles, eBooks, audio, video or eLearning)
• assess your competition
• define your focus area
• develop a content strategy
• develop your brand, key messaging and production templates
• set up your studio and learn post-production
• start producing, distributing and promoting content
• refine and perfect your craft

Do you still want to do content marketing?

How We Help

We’ll walk you through the content marketing process. We’ll make sure you know what you’re getting into and the effort and expense involved. Then we’ll coach you through the research, planning and setup process. Once you’re ready, we’ll help you work through your promotion and distribution options. We also maintain a content creation studio, to help you experiment and test the water before you get in too deep.