Customer Research & Analysis

Improve Planning and Operational Performance

Customer data analysis is about using your client and transaction data for strategic purposes.

Four reasons to analyse your customer data:

1. to segment customers into actionable groups
2. to recognize patterns and support strategic planning
3. to segment communication to improve relevance
4. for reporting on KPIs and improving performance

The main goals of customer analysis are to provide new insights and identify opportunities.

Customer Research

 In addition to analyzing your existing data, you can augment it with primary and secondary research.

• Augmenting / Appending involves matching and adding details about your customers from 3rd party sources.
• Customer Insights – where you reach out to customers to ask them questions via interviews and surveys.
• Customer Feedback – where you ask customers for feedback at steps along their journey through your business.
• Market Research – where you combine your customer data with 3rd party data to target advertising more effectively.

It’s common to employ a combination of research methods to support strategic planning and performance improvement efforts.

How We Help

We’ll clarify your goals and evaluate the status of your data. Next, we guide you through the process of cleaning, augmenting, segmenting, analysing, and using your data for planning, continuous improvement, reputation and business development efforts.

Contact Us to discover what you can do with your customer data.