Defining your mission, vision and values might sound quaint, but it’s far from it. It’s about establishing a clear sense of purpose or why; and its influence is felt far beyond your marketing program.
It does not matter whether you’re a solopreneur or a company of thousands; you need a leadership platform if you want to move and inspire people. It’s an exceptional process that creates alignment within your executive team and board, and its application radiates through your organization in countless high-impact ways.
Your leadership platform begins with shared values and a vision to live into, which creates a sense of purpose or mission. Shared values are core, but what defines a culture is how you express your values. You express your values through the people you hire, the culture you foster, your product design, your approach to business, and the systems and practices you install to deliver a choreographed customer experience.
Like attracts like. Your platform attracts people who appreciate the same things you do. Attracting like-minded people is critical to growth. It applies to attracting staff, clients, investors and partners who buy into your way of doing business.
Without a leadership platform, you need to pitch, sell, and incentivize rather than enroll, inspire, and empower people.
We facilitate you and your team through the leadership platform development and rollout process. A core deliverable is the key messaging generated and used to help you express your purpose to internal and external stakeholders. An equally important deliverable is the process itself. It is a powerful shared experience and team-building exercise that results in a high degree of ownership.
This work is the most powerful and inspiring work we are engaged in. It is foundation setting, for almost everything else we do.
The mission, vision and values development process differs depending on the size of your executive team. We’ve led groups from 1 to 100 people through the process. We’d be happy to discuss your goals, and help you understand what’s involved and to make a plan that works for you.
