Identity development and the creation of design systems involves developing a name, URL, positioning line, logo, social media icon, iconic images, typography, colours, textures, your brand’s voice and more.
The purpose of identity development is to make you instantly recognizable and clearly positioned. You want to make a powerful first impression where people understand your unique value proposition and what’s in it for them. Visually, it’s about crafting a first impression and developing a workable design system that holds up to a myriad of different use cases.
It is a much bigger and more complex initiative than many people realize. We’ll guide you through the entire process. We start by making sure you understand what you’re getting into. Then, we make sure you end up with an effective solution.
