Identity development and the creation of design systems involves developing a name, URL, positioning line, logo, social media icon, iconic images, typography, colours, textures, your brand’s voice and more.
The purpose of identity development is to make you instantly recognizable and clearly positioned. You want to make a powerful first impression where people understand your unique value proposition. Visually, it’s about crafting a first impression and developing a workable design system that holds up to a myriad of different use cases.
Brand Definition and Key Messaging are part of your identity. Ideally, you define your positioning and key messaging before crafting your visual identity.
Once you’ve completed the preliminary strategic work, we’ll help you create a visual identity and design system. We’ll document a set of standards to follow in day-to-day use and prepare key design elements to help you implement your new look.
