Can you establish relevance and enroll your target audience in a captivating idea?
At the core of any sales, marketing or communication program are key messages. Their purpose is to powerfully sum up your story and value proposition. They are like the so-called sound bites we hear in political campaigns.
Your key messaging includes a set of components that together become your company vocabulary. The components start with your name, URL and positioning line. It also includes your introductions, product names, slogans, and campaignable ideas and stories that get shared and retold.
It’s not about your offer details. It’s about capturing and reinforcing your why and helping people file you correctly in their minds.
Your key messages are what you are consistently saying to help people appreciate and share your purpose and value proposition.
We’ll help you clarify your story and break it down into a set of key messages that resonate, generate interest, and stick with people.