Develope Your Key Sales Messaging

Key Sales Message Development

Key Sales Message Development

It’s About Creating Relevance And Interest


Can you establish relevance and enroll your target audience in a captivating idea?

What Is Key Messaging

At the core of any sales, marketing or communication program are key messages. Their purpose is to powerfully sum up your story and value proposition. They are like the so-called sound bites we hear in political campaigns.

Your Marketing Vocabulary

Your key messaging includes a set of components that together become your company vocabulary. The components start with your name, URL and positioning line. It also includes your introductions, product names, slogans, and campaignable ideas and stories that get shared and retold.

It’s not about your offer details. It’s about capturing and reinforcing your why and helping people file you correctly in their minds.

What Are Your Key Messages?

Your key messages are what you are consistently saying to help people appreciate and share your purpose and value proposition. Do you have any key messages?

How We Help

We’ll help you clarify your story and break it down into a set of key messages that resonate, generate interest, and stick with people.

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Where To Start?

Contact Us to request a free discovery session.

CONTACT US

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Rebranding

4

Content
Creation

5

Website
Design

6

Leads &
Sales

7

Advertising
& Retention

8

Performance
Optimization

Contact Us

403 512 3183 | 800 860 0026

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