Strategic Sales & Marketing Consulting

To Accelerate Growth And Reduce Risk

Don’t rush into sales and marketing initiatives you’re not ready for or don’t fully understand. Get the direction you need to invest wisely.

Sales and marketing tactics are frequently confused with strategy.

A tactical focus is attractive because it is tangible and feels like progress. Unfortunately, business owners often spend their money on what amounts to busywork with an unclear purpose.

Random tactical activities rarely add up to much. They are often well-executed and technically sound, even beautiful, but they’re often ineffective. Why? Because popular tactics can be out of alignment with your sales economics, the needs of your customer base or they might be reliant on other things you have not yet implemented,

Recognizing The Symptoms

The most common complaints about sales and marketing include:

• Spending money on unproductive or miss-timed activities
• Selling and networking like crazy but not generating new business or referrals
• Getting sales leads but not being able to close the business
• Not gathering meaningful feedback or performance metrics

What’s The Solution?

The solution for most problems starts with getting clear on your needs and objectives. It involves stepping back and looking at your marketing from a financial, competitive and customer’s perspective. What are the barriers to yes? What’s stopping people from inquiring, buying or becoming repeat customers? Once the challenges are clear, you address those matters directly.

While this might sound obvious, but a solution focus is less common than you think. Pitching different tactics and hoping for better outcomes is much easier than digging into to underlying challenges.

Our approach is to:

• Assess the situation and get clear on your goals
• Determine what success looks like in terms of KPIs
• Understand your customer’s needs and the competitive landscape
• Evaluate what’s working now and the obstacles to success
• Assess which promotional channels are viable for your business
• Develop a pragmatic plan that you and your team buy into

We don’t pitch technologies or marketing tactics. We get you clear, committed, and into purposeful action. It’s about building a sales and marketing program that, at minimum, gets you focused on customers’ needs and makes you easy to find, relevant, compelling, and easy to buy from.

Core Benefits

The core benefits of engaging a Sales and Marketing Consultant include:

• Greater confidence on goals and direction
• A clear focus on priorities and order of operations
• Better alignment and cross-departmental collaboration
• Faster progress and accelerated growth
• Reduced risk and less waste

What “End In Mind” Is Guiding Your Sales And Marketing Program?

If you’re looking for strategic sales and marketing consulting, we’re pleased to offer you a Free Consultation.

Is A Marketing Coach A Better Fit?

Sometimes, people look for consultants when a sales and marketing coach might be a better fit. The main differences are who is doing the work, the speed and the cost. Consultants tend to cost more because they’re engaged to get things done quickly and effectively by doing most of the work for you.

Coaching often costs less but can take longer because you do most of the work yourself.

Coaching is often the only financially viable option for startups, whereas larger firms have the resources to get things done quickly.