At the core, Accrue is about designing, building and optimizing sales and marketing systems that grow companies. The process is also known as commercialization.
In simplest terms, a sales and marketing system is your repeatable process for reaching, engaging, and enrolling clients to drive earnings growth.
The system is built to create specific outcomes, to further business objectives and to live within financial and operational constraints. Systems enable repeatability, automation, quality control, scalability and lower unit costs per transaction.
A systematic approach stands in stark contrast to the To-Do-Lists and the Random Acts Of Marketing many companies engage in.
Ideal customer experiences delivered reliably and consistently at a profit, are the products of your sales and marketing system. These systems don’t spring forth as the sum total of random marketing activities. You start with clear intent and then you design, build and refine your system over time.
We coach, consult and serve as a Fractional Chief Marketing Officer (CMO) to help business owners design ideal customer experiences that shape the development of sales and marketing systems. How we do it is detailed in our 8-Step services framework, our book Mastering Marketing, our free eBooks and the articles on our blog.
Systems are not just for big companies. Systems work for startups and companies of any size. The only difference is the need for appropriately sized technology.