When people think about developing a website, they tend to focus on graphic design or programming. While vital, they are comparatively small budget items. The bulk of the effort and expense nearly always goes into content creation.
Content Creation includes all the so-called brochure copy, video, photography, product catalogues, eBooks, blog articles, presentations, instructions, contracts, virtual tours and so on. Content is always the largest and most time-consuming aspect of any website. Unfortunately, people tend to treat content as a bit of an afterthought, which is a huge and costly mistake.
As a business owner investing in growth, you need your website to be more than an electronic brochure. You need it to generate traffic, leads, sales and support your client’s needs as they journey through your business. This is where content is king.
We start by emphasizing the importance of customer-facing and sales-focused content in your marketing strategy. Then we help you develop a sales and content strategy before jumping in to create the mix of content you need.
It’s not about creating a ton of content. What’s important is to create relevant, useful and compelling content that facilitates the purchase process. We’ll show you how.