Being Profitable is a roadmap and guidebook for founders and business owners. Its purpose is to help you design a business development system to accelerate earnings growth.

Your system needs to reach, engage, enroll, and retain customers at a profit. The question is, how to go about it? Where do you start? What’s the sequence to follow? How do you lead your team without being an expert in design, sales, marketing or technology?

The book breaks the business development process into a sequence of 20 core objectives. Each chapter explores one objective to take on, live into and master.

This book is for anyone involved in the growth and development of an organization. The target audience includes founders, executive directors, marketing managers, agency account directors, business coaches and students.

Once you’ve read the intro, come back and buy the book.