The guide is meant for people with little to no experience with marketing and for those who’d like their marketing to work better.

If you’re contemplating a marketing investment of any sort, take the next few minutes and review this guide. You’ll come away thinking differently and ready to engage in a next step discussion.

The guide starts you off at the very beginning with the fundamental questions underlying marketing. If you can’t answer these questions, you’re not ready to market without taking on unnecessary risk.