You’re not a salesperson. None of your team are salespeople, and no one wants to be. And yet, you still need to find new business and develop contacts into long-term clients and referral partners.
Normally, professionals focus on doing good work and building their reputation. They might do a bit of networking, volunteering and maybe speaking. But these activities can be time-consuming and fruitless, especially if you’re unprepared and inconsistent in your efforts.
The secret is to get you focused on connecting with the right people with practices that work and that you actually enjoy. You set up a system for yourself so you don’t have to think about what you’re doing. If you make it easy and enjoyable, you’ll fit business development into your routine and stick to it. It takes some effort to get prepared, but what’s the alternative? More avoidance or time-wasting behaviours?
If you’d like help getting clear on your goals and prepared to promote yourself effectively Request A Free Consultation.
