You’re not a salesperson. None of your team are salespeople, and no one wants to be. And yet, you still need to find new business and develop contacts into long-term clients and referral partners.
Normally, professionals focus on doing good work and building their reputation. They might do a bit of volunteering and speaking too. Unfortunately, this is a slow and time-consuming process, especially if you’re unsure how to approach business development and inconsistent in your efforts.
Ideally, you want people who need you to find you online. Once they find you, you want your website to engage them, answer their questions and prepare them to work with you with as little hand-holding as possible.
In addition to your website, the challenge is to integrate business development into your routine and make it easy and enjoyable. If you make it difficult on yourself, you will avoid it.
The secret is to get you focused on effective practices that you actually enjoy. You set up a system for yourself so you don’t have to think about what you’re doing. If you make it easy and enjoyable, you’ll fit business development into your routine and stick to it.
If you’d like help integrating business development practices into your routine, Request A Free Consultation.
