You’re not a salesperson. None of your professionals are salespeople, and no one wants to be. And yet, you still need to get new business and develop your accounts. So how do you grow your professional services practice, without becoming a salesperson?
The typical answer is by fostering repeat business, getting more referrals, and through reputation building. But these all take time. How do you generate new business proactively? The answer is with a sales and marketing program that makes sense for you and your target audience.
Professional Services Marketing involves making you easier to find. It involves clarifying your brand and positioning. We generally need to make you easier to refer to and more relevant to your target audience. Another common problem is the lack of a defined sales effort or sales management framework.
Our job is to help you develop a sales and marketing program that makes sense for you, that you and your team will actually follow through with.
If you’re new to sales and marketing we’ve prepared a whole series of free introductory eBooks on different aspects of sales and marketing for non-marketers. They are non-technical and focused on what you need to know to get started. If you’re serious about growing your business, start by reading some of the Free Marketing eBooks and if you like what you read, we’d love to hear from you.
If you’re ready to grow your practice, Contact Us to learn more.
It depends. Are you collaborative? Are you ready to step up and get serious about growing your practice? Are you willing to roll up your sleeves and take actions that challenge you? If you said yes, then we should talk to see if coaching is right for you.
To help you decide, we’ve prepared a self-assessment survey to see if we’re going to fit for you. Please complete the online survey. It takes 2-3 minutes to complete.
We help you figure out what you need to succeed; then we help you make it happen.
We do many of the same things as other marketing consulting firms; the difference is we’re not selling tactics, we’re helping people set and achieve practice development goals.
Unfortunately, most of what you read about sales and marketing is meant for product sales to consumers, and that’s not what you do. Your business is high-end, relationship-based and costly. People are not going to buy from you until you’ve earned their trust.
You need an approach to marketing; sales lead generation, networking and account development that makes sense for you, and is manageable given your busy schedule. A coach will help you develop a plan tailored to your situation and marketplace, not the latest marketing hype and fads.
Call us, or fill out the form below and we'll get back to you right away.