You’re not a salesperson. None of your professionals are salespeople, and no one wants to be. And yet, you still need to get new business and develop your accounts. So how do you grow your professional services practice, without becoming a salesperson?
The typical answer is by fostering repeat business, getting more referrals, and through reputation building. But these all take time. How do you generate new business proactively? The answer is with a sales and marketing program that makes sense for you and your target audience.
Professional Services Marketing involves making you easier to find. It involves clarifying your brand and positioning. We generally need to make you easier to refer to and more relevant to your target audience. Another common problem is the lack of a defined sales effort or sales management framework.
Our job is to help you develop a sales and marketing program that makes sense for you, that you and your team will actually follow through with.
If you’re new to sales and marketing we’ve prepared a whole series of free introductory eBooks on different aspects of sales and marketing for non-marketers. They are non-technical and focused on what you need to know to get started. If you’re serious about growing your business, start by reading some of the Free Marketing eBooks and if you like what you read, we’d love to hear from you.
If you’re ready to grow your practice, Contact Us to learn more.