Blog / Random Acts of Marketing

Random Acts of Marketing

one-off marketing tactics, with unclear expectations

 

This Video appears on our Random Acts of Marketing Page.

Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

When we say Random Acts of Marketing, what do we mean?

It means we see people spending money on random marketing activities with no connection to goals or how goals are achieved.

We see people getting caught up in looking good and letting their ego drive their marketing.
We see websites getting built because “we need a website”.
We see businesses jumping on social media because everyone else is.

If you have an annual marketing budget, it’s probably not an investment strategy. It’s likely a list of things to do and buy, without a clear sense of purpose.

Making the shift means focusing on goal achievement. You use marketing tactics as tools to achieve results. Instead of what amounts to “busy work” or wasteful distractions.

It’s up to you to reframe marketing as an investment in earnings growth.

If you’re ready to Make The Shift, please Contact Us.

About the Author

John Watson is the president of Accrue Performance Marketing. John is a sales and marketing coach and strategist who lives in Calgary, Alberta, Canada. He's consulted to start-ups, business owners and corporate executives since 1993. John's passions include entrepreneurship, digital marketing and customer data analysis, leadership and personal development, writing and photography.

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