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Random Acts of Marketing

one-off marketing tactics, with unclear expectations

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This Video appears on our Random Acts of Marketing Page.

Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

When we say Random Acts of Marketing, what do we mean?

It means we see people spending money on random marketing activities with no connection to goals or how goals are achieved.

We see people getting caught up in looking good and letting their ego drive their marketing.
We see websites getting built because “we need a website”.
We see businesses jumping on social media because everyone else is.

If you have an annual marketing budget, it’s probably not an investment strategy. It’s likely a list of things to do and buy, without a clear sense of purpose.

Making the shift means focusing on goal achievement. You use marketing tactics as tools to achieve results. Instead of what amounts to “busy work” or wasteful distractions.

It’s up to you to reframe marketing as an investment in earnings growth.

If you’re ready to Make The Shift, please Contact Us.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

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