You’ve operated your business for some time. You’ve stabilized sales and revenue, but now your growth has slowed. You think you’ve plateaued.
Many in your situation work on marketing activities they hope will pay off somehow. They build websites and run online advertising. They experiment with social media. They do a little networking and set up profiles on Google My Business and similar directories. They often hire SEO companies to develop articles to drive web traffic too. Unfortunately, none of it is particularly effective.
It’s not working because it was never clear how these tasks would work together to produce results. The marketing activities are not bad, but they don’t collectively add up to anything. They don’t work together to achieve target results or live within a set of performance constraints.
Random acts of marketing often do little more than distract business owners from more strategic investments.
We invite you to consider sales and marketing as a system to reach, engage, enroll and retain customers at a profit.
If you’re already building a system, the question is how to get all the parts working together effectively.
Check out our 8-step process. It frames sales and marketing as a system and highlights the steps involved to move your company forward again.