After 20 years of accessing the internet, people expect to shop for homes online. They want to see and interact with a home to pre-qualify you before they invest in a showhome visit.
Unfortunately, if you’re not giving them what they expect, they are one click away from you competition. Your online visitors will leave within seconds and move on to the next website. If you’ve paid for advertising to get them there, you just wasted your money. Not because they weren’t interested, but because you failed to understand their needs and support their decision process.
To justify your advertising expenses, you need people to engage with your content and explore what you have to offer. You need them to inquire and download information and entice them out to see your property.
The old online brochure approach is no longer enough and people are too busy to come wonder showhome parades for fun. Well some do, but those are not necessarily the buyers you want.
If you want to increase your relevance, reduce advertising costs, shorten your sales cycle times and improve the quality of showhome visitors, we can help. We’ll help you align your marketing with your client’s needs and make it easy for people to buy from you.
We’ve prepared a whole series of free marketing eBooks on different aspects of sales and marketing for business owners. They are non-technical and focused on what you need to know as a professional or business owner. If you’re serious about growing your business, start by reading some of the Free Marketing eBooks and if you like what you read, we’d love to hear from you.
Contact Us to sell more homes for less money.