After 20 years of accessing the internet, people expect to shop for properties online. They want to see and interact with a property to pre-qualify it before investing in an in-person site visit.
Unfortunately, if you’re still withholding information to drive people to your property, your online visitors will simply move on to the next website. It’s not because they weren’t interested, it’s because you failed to address their needs and support their decision process.
Real Estate sites need to strike a balance between branding, product information and supporting the customer’s decision process. If you’re going to invest in advertising, people need to engage with your content, explore what you have to offer and then inquire or download information that entices them out to see your properties.
The old brand-centric brochure approach is no longer enough. You’ll increase your relevance, reduce your cost of sale, shorten sales cycle times and improve the quality of visitors by aligning your marketing with client and search engines needs. The opportunity is to become easier to find and easier and more attractive to buy from.
If you’re serious about driving sales, explore our 8-step sales and marketing system development process below. It’ll show you the steps involved in developing a sales and marketing system for your business. There are a lot of steps, but it’s not as complicated as it looks.