Tech startups have many different audiences to connect with. You need to refine your value proposition, develop your branding and positioning, and create compelling stories for investors, distribution partners, the press and clients.
The first step is to clarify your positioning and value proposition in client terms.
Once your key messaging is defined, you want to engage people with stories that make your value proposition compelling.
Your stories take on many forms from investor presentations and pitch decks to business plans, case studies and user testimonials. These stories form the core of your websites, social profiles, catalogue listings, videos, press releases and commercialization program.
Guidance, direction, coaching, training and technical assistance in whatever combination you need.
There’s no huge upfront investment and no ongoing commitments. Our business is about guiding and directing people as they design, set up and grow their business. We do this by stepping up and being your partner in business development. Our role evolves along with you.
In the beginning, we focus on creating clarity and determining how the business needs to work. We assist with forecasting, planning and sourcing appropriate technologies. We help set up your selling and promotional systems to drive sales. We track performance, and we refine and optimize your earnings growth.
If all this sounds complicated, it often is. But this complication is exactly why it’s beneficial to work with a guide. Our role is to streamline your learning curve and help you get traction faster than you could on your own.
There’s no cookie-cutter approach to follow. Everything is tailored to your goals, needs, budget constraints and pre-existing efforts.
Request A Free Consultation. If you prefer to read and learn before reaching out, we offer 18 free marketing eBooks and over 40 articles on our blog to help you get started.
