Tech startups have many different audiences to connect with. You need to recruit and keep your team on track, enroll investors, prepare grant proposals, line up wholesalers and retailers and enroll users and the press.
People need to “get” your positioning and value proposition quickly and easily. They need to find you compelling and share-worthy.
Once people understand your key messaging, you want to engage them with your story. The storytelling is not all about you and your innovation. It’s more about why they should care and what’s in your innovation for them.
These stories take on many forms, from articles and whitepapers to videos, case studies, testimonials, investor presentations, press releases, and websites. The same stories are refined for each audience.
Getting the message out is equally complex, due to the range of people you need to communicate with. It’s not just about message clarity, you need to make sure it drives target outcomes as well.
If you’re serious about commercializing your technology, explore our 8-step sales and marketing system development process. It’ll show you the steps involved in building your sales and marketing system.