It’s about creating a relationship assembly line
Rather than engaging in Random Acts of Marketing, you streamline your client’s path through your business. You anticipate your client’s journey from their first contact with you, to their first purchase, then their second purchase, and so on, as you cultivate a long-term repeat customer. You need to become their guide along their path.
Think Henry Ford’s assembly line, with systems and automation, except with people and relationships.
It may sound counter-intuitive to automate relationships, but it’s not at all cold and impersonal. Marketing Automation is about crafting your client’s experience, ensuring people get their needs met consistently and reliably. Happy clients, improved consistency, lower costs and increased profitability is why you do it.
While every situation is different, most systems include a website, a customer database, email marketing, some marketing automation, and a set of performance tracking tools.
If you’re ready to scale up your sales and marketing system, Reach Out, we’re happy to speak with you.