Is about creating a relationship assembly line
Rather than engaging in Random Acts Of Marketing , you determine how to streamline your client’s progression through your business. Essentially you streamline your client’s journey from their first contact with you, to their first purchase, then their second purchase and so on, as you cultivate a long-term repeat customer.
Think Henry Ford’s assembly line, with systems and automation, except with people and relationships.
It may sound counter-intuitive to automate relationships, but it’s not as cold and impersonal as it sounds. Marketing Automation is about crafting your client’s experience, ensuring people get their needs met consistently and reliably. Happy clients, improved consistency, lower costs and increased profitability is why you do it.
How you do it is different for everyone. However, the shift is more conceptual than technical. We’ll help you get over both hurdles if you Reach Out and start a conversation.