It’s about creating a relationship assembly line
Rather than engaging in Random Acts of Marketing, you streamline your client’s path through your business. You anticipate your client’s journey from their first contact with you, to their first purchase, then their second purchase, and so on, as you cultivate a long-term repeat customer. You need to become their guide along their path.
Think Henry Ford’s assembly line, with systems and automation, except with people and relationships.
It may sound counter-intuitive to automate relationships, but it’s not at all cold and impersonal. Marketing Automation is about building your brand by crafting your client’s experience, ensuring people get their needs met consistently and reliably. Happy clients, improved consistency, lower costs and increased profitability is why you do it.
To learn more we invite you to read a few of our Free Marketing eBooks. They will help you prepare before you jump into a significant marketing investment. If you’d like to learn more we’ll be happy to speak with you.