Starting A Business? Need Clients? Need A Marketing Plan?

Demystify Sales And Marketing

Demystify Sales And Marketing

Starting A Business?

What’s Your Plan For Sales And Marketing?


Whether you’re just starting a small business or launching a tech startup, one of the most common challenges is the lack of a clear sales, marketing or commercialization plan.

The Busywork Begins

Without a plan, people get busy completing tasks they hope will make sales.

People might engage in a little business networking, set up a profile on Facebook, LinkedIn, or Google My Business. Next they may experiment with social media and boost a few posts to drive awareness. Then inevitably, they build a brochure website about themselves and what they sell.

The Startup Funds Diminish

Unfortunately, their brochure website does little to drive sales. Marketing busywork rarely produces more than a frustrated entrepreneur with a thinner wallet. These random acts of marketing distract people from doing the work that would have made a difference.

What’s The Solution?

The solution is to have a plan that amounts to more than ticking items off a sales and marketing to-do list. We invite you to consider sales and marketing as a system to build, not a set of tasks to complete. The purpose of your system is to reach, engage, enroll and retain target customers at a profit.

Often the most cost-effective thing you can do to accelerate growth is to engage a marketing coach. Their role is to help you focus and to get you doing the right things, in the right order to get results. To get a sense of where to focus, review the activities outlined in step-one and two of our marketing systems development framework.

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Re-Branding

4

Content
Creation

5

Website
Design

6

Sales
& Leads

7

Advertising
& Retention

8

Performance
Optimization

Starting Points To Consider