The word Accrue is often associated with accounting. In fact, the terms Accrue, Accrued and Accruals are used in finance and accounting all the time. While these words are often considered financial jargon, the true meaning is further reaching.
The Definition
Accrue – means to increase in number or amount over time.
It is most similar to the word accumulate in its use.
You pronounce Accrue phonetically as uh-kroo (with no Gesundheit required).
Accrue gets misspoken and misunderstood as, a crew like the staff of a ship. People ask us to clarify this all the time.
Common Synonyms Include:
Accumulate, Amass, Collect, Build-up, Increase or Growth.
Common Antonyms Include:
Diminish, Decrease, Dissipate, Depreciate and Deteriorate
You Can Accrue Anything
- You can accrue friends and followers on Instagram
- You can accrue sales, clients and earnings
- You can accrue wealth, power, knowledge, and self-awareness
- You can accrue capacity and expertise
- You can also accrue losses, liabilities and even enemies
Marketing is All About Accruals
- You accrue clarity and commitment to your company mission
- You accrue the attention of your community
- You accrue goodwill and a positive reputation
- Then you accrue a referral/influencer network, sales and clients
- Ideally, you accrue revenue and earnings from your efforts
Accounting References
If you’re looking for finance and accounting references, here are a couple of good ones.
The Accounting Coach [1] offers a long list of definitions and examples
Investopedia [2] offers excellent resources to learn more as well
Why Choose Accrue for a Company Name?
We chose Accrue Performance Marketing as our name because it spoke to our purpose and approach. The whole idea of growth and continuous improvement gets summed up in one word. The word also started with an “A” which helps us stand out in old school directory listings.
We wanted business owners, CEOs and CFO’s to know our marketing services focused on financial results. We thought the familiar accounting reference would help make that connection.
The Temporal Dimension is Important Too
Accumulation over-time is an essential aspect of Accrue’s meaning. There are few situations where things accrue instantaneously. Most of the time, growth is gradual. The focus on continuous incremental improvements or Kaizen [3] is central to our systems approach to marketing [4].
What’s The Most Challenging Thing About The Term?
Accrue is a concept, which is challenging to represent as a visual metaphor. This difficulty has made logo and visual design challenging. But, life is about trade-offs, and we’ve come to accept this limitation.
About Accrue Performance Marketing
Accrue Performance Marketing is a full-service marketing coaching and consulting company founded in Calgary, Alberta Canada. We’re focused on startup commercialization, marketing systems and the growth and development of businesses.
We’ll help you Make The Shift [5] in how you approach sales, marketing and sales lead generation. Together we’ll develop your go-to-market strategy, implement your launch plan and help you increase sales and drive earnings growth.
Are You A Business Owner?
If you’d like to learn more about marketing and how to Accrue clients, we offer 18 Free eBooks [6] to download. We’ve also written a book to help business owners wrap their heads around marketing as a system to drive earnings growth. The book is called Mastering Marketing: Leading A Journey of Becoming. [7] We invite you to download our free resources to start your journey of becoming masterful at marketing.