Confused By Marketing?

Now There's A Map To Guide You.

If you’re a founder or business leader and you’d like to get your head around how to approach business development, this book is for you.

Over the years we’ve found business leaders struggling with sales and marketing because they lacked an understanding of what it is and how to approach it.

Without a frame of reference, people mistake marketing for advertising, websites and social media, rather than recognizing it as the system you create to guide your customer’s journey through your business, to scale up and to drive earnings growth.

Mastering Marketing is about learning how to design and then lead your sales, marketing and business development program.

In this book, you’ll discover the sequence to follow as you build a system to attract, engage, enroll, retain and develop client relationships by design. You’ll discover that marketing is not something you buy or a to-do list of tasks. It’s a practice you take on and master, akin to martial arts, where you gain mastery over its many practices in stages.

If you’re committed to starting and growing a sustainable business, let Mastering Marketing be your guide.

Look Inside

Review the table of contents and read the first chapter. It provides the framing to see if this book is for you.

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Is This Book For You?

Why Read It?

Mastering Marketing is for startup entrepreneurs, established business owners or anyone looking for a big picture understanding of the business development process.

Step through the leadership thinking to see how all the pieces fit together. The goal is to move you past random acts of marketing, to help you develop an earnings growth program.

What’s an earnings growth program? It’s the system you develop to attract, engage, enroll, retain and develop client relationships.

What Does It Mean?

A Journey Of Becoming

As a business owner, you’re already leading a journey of becoming. The journey is about who you need to become to fulfill your mission and vision.

Your marketing journey is to become a company who systematically reaches, engages, enrolls, retains, and develops long-term relationships with clients.

Why Write This Book?

The Background Story

When I started my first company I was bewildered by marketing. Everything I read explained some marketing concept, technology or tactic. The information seemed random and disjointed. I could not see how all the elements fit together to generate business outcomes.

I wrote this marketing book to help business owners wrap their heads around the whole business development process. The goal is to help you see where you’re going and to walk you through the sequence of steps needed to get there.

Mastering Marketing

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Order a physical book, either hardcover or softcover and we’ll include a free eBook.
We’ll include a download link to the eBook in your confirmation email.

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Meet The Author
John H. Watson

John H. Watson is the founder of Accrue Performance Marketing Inc. He’s a marketing coach and consultant with over 25 years experience. He helps start-up entrepreneurs and business leaders grow companies by leading them on a journey of becoming masterful at marketing.

He has a passion for multi-disciplinary learning, a love of nature, photography and writing. He’s also a sports bike and high-performance computer enthusiast.

John lives in Alberta, Canada with his wife Laura, and his golden retrievers Zoe and Luna.