If you’re a founder or business leader and you’d like to get your head around how to approach business development, this book is for you.
Over the years we’ve found business leaders struggling with sales and marketing because they lacked an understanding of what it is and how to approach it.
Without a frame of reference, people mistake marketing for advertising, websites and social media, rather than recognizing it as the system you create to guide your customer’s journey through your business, to scale up and to drive earnings growth.
Mastering Marketing is about learning how to design and then lead your sales, marketing and business development program.
In this book, you’ll discover the sequence to follow as you build a system to attract, engage, enroll, retain and develop client relationships by design. You’ll discover that marketing is not something you buy or a to-do list of tasks. It’s a practice you take on and master, akin to martial arts, where you gain mastery over its many practices in stages.
If you’re committed to starting and growing a sustainable business, let Mastering Marketing be your guide.