Mastering Marketing is a book for startup entrepreneurs, individual professionals, small business owners or anyone looking for a big picture, “process-oriented” understanding of marketing.

Step through the leadership thinking to see how all the pieces fit together. The goal is to move you past random acts of marketing, to help you develop an earnings growth program.

What’s an earnings growth program? It’s the system you develop to attract, engage, enroll, retain and develop client relationships.

As a business owner, you’re already leading a journey of becoming. The journey is about who you need to become to fulfill your mission and vision.

Your marketing journey is to become a company who systematically reaches, engages, enrolls, retains, and develops long-term relationships with clients.

When I started my first company I was bewildered by marketing. It made no sense to me. Everything I read, explained some marketing concept or technology, but I could not see how all the elements fit together to drive earnings growth.

I wrote this marketing book to help business owners wrap their heads around the whole marketing continuum. To help them move beyond random acts of marketing to generate a return on their investment.