Confused By Marketing?

Now There's A Map To Guide You.

Understand the big picture and chart your way forward with Mastering Marketing.

Discover the 20-Step sequence to follow as you build a system to attract, engage, enroll, retain and develop client relationships by design.

You’ll discover that marketing is not something you buy or a to-do-list of tasks. It’s something you take on and master. It’s akin to martial arts, where you gain mastery over its many practices in stages.

Look Inside

Review the table of contents and read the first chapter. It provides the framing to see if this book is for you.

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Is This Book For You?

Why Read It?

Mastering Marketing is a book for startup entrepreneurs, individual professionals, small business owners or anyone looking for a big picture understanding of the commercialization process.

Step through the leadership thinking to see how all the pieces fit together. The goal is to move you past random acts of marketing, to help you develop an earnings growth program.

What’s an earnings growth program? It’s the system you develop to attract, engage, enroll, retain and develop client relationships.

What Does It Mean?

A Journey Of Becoming

As a business owner, you’re already leading a journey of becoming. The journey is about who you need to become to fulfill your mission and vision.

Your marketing journey is to become a company who systematically reaches, engages, enrolls, retains, and develops long-term relationships with clients.

Why Write This Book?

The Background Story

When I started my first company I was bewildered by marketing. It made no sense to me. Everything I read, explained some marketing concept or technology, but I could not see how all the elements fit together to drive earnings growth.

I wrote this marketing book to help business owners wrap their heads around the business development and commercialization process. The goal is to help you make the shift and move beyond random acts of marketing.

Mastering Marketing

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Special Offer

Order a physical book, either hardcover or softcover and we’ll include a free eBook in your choice of formats.
We’ll include a download link to the eBook in your confirmation email.

For reviewer resources, please visit our Media Page.

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Meet The Author John H. Watson

John H. Watson is the founder of Accrue Performance Marketing Inc. in Calgary, Alberta, Canada. He’s a marketing coach and consultant with over 25 years experience. He helps start-up entrepreneurs and business owners grow companies by leading them on a journey of becoming masterful at marketing.

He has a passion for multi-disciplinary learning, a love of nature, photography and writing. He’s also a sports bike and high-performance computer enthusiast.

John lives in Calgary with his wife Laura, and his golden retriever Zoe.