Journalists, Bloggers & Influencers

Welcome; this page is for you. Hopefully, we’ve prepared what you need to review the book, Being Profitable. If there is anything we can do to help, please contact John Watson directly at 403.818.8151 or alternatively, use our Contact Us form.

Core Questions

What Is Being Profitable?

It’s a book about marketing leadership. It’s meant to provide a big-picture or systems view of business development for entrepreneurs and business owners with little background in the topic area. It’s meant to serve as a road map to sales, marketing and business development.

How Is This Marketing Book Different?

It’s different in four fundamental ways:

1. It’s written from a marketing leadership perspective.
2. Marketing is reframed as business development and divided into a series of 20 accountabilities to own and live into.
3. It assumes a customer-centric business model focused on developing long-term customer relationships.
4. The book is intended for start-up founders and leaders of small to mid-sized businesses.

What’s The Purpose Of This Book?

The purpose is to shift how business leaders approach marketing and business development. It frames marketing as something to live into and become, rather than the classical focus on promotional tactics. The goal is to help business owners take ownership of the process and stop abdicating marketing leadership to their suppliers.

Why Ways Of Being?

Ways of Being conversations delay the focus on tactics long enough to get clear on purpose. Ways of Being are tactic and technology-agnostic. They invite you to ask meaningful questions, like “How might we achieve this objective in a way that makes sense for the business”. It’s inclusive and meant to get leaders and their teams talking about objectives and how to achieve them.

Where Can You Buy The Book?

Being Profitable is available here on the author’s website. The book is also available on Amazon and many online booksellers.