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Author: John H. Watson
Publisher: Accrue Performance Marketing
Release Date: January 2020
Dimensions: 6 x 9 x 0.75
ISBN: 978-0-9813426-1-0 Trade Paperback
ISBN: 978-0-9813426-6-5 Hardcover book
ISBN: 978-0-9813426-2-7 ePub eBook
ISBN: 978-0-9813426-5-8 Mobi eBook
Marketing For Small Business
Small Business & Entrepreneurship
Business Development, Marketing
It’s a book about marketing leadership. It’s meant to provide a big-picture or systems view of marketing for entrepreneurs and business owners with little background in marketing or business development. It’s meant to serve as a road map to marketing systems development.
It’s different in four fundamental ways:
The purpose is to disrupt the marketing conversation. I want small business owners in particular, to approach marketing as something to live into and become, rather than wasting their time and money on random acts of marketing. I want business owners to take ownership of the process and stop abdicating marketing leadership to their suppliers.
I wanted to shift people away from a technology-based or tactics approach to Marketing. Ways of Being are tactic and technology agnostic. They invite you to ask meaningful questions, like “how might we achieve this objective in a way that makes sense for the business”. It’s inclusive and meant to get leaders and their teams talking about meaningful objectives.
Mastering Marketing is available here on the author’s website. The book is also available on Amazon and many online booksellers.
Calgary, Alberta (PRweb) January 27, 2020.
Accrue Performance Marketing released the book Mastering Marketing: Leading A Journey Of Becoming by John H. Watson.
The marketing book is for entrepreneurs and business owners. It offers a unique marketing leadership perspective designed to shift the marketing conversation from tactics and technologies to developing a leadership and earnings growth platform. Read More
Founded in 2006, Accrue is a full-service marketing coaching and consulting company with a small business focus.
We founded Accrue to be the kind of service partner we wanted to find when we started up. Our focus is leading business owners on their journey of becoming masterful at marketing and business development.