Journalists, Bloggers & Influencers

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Core Questions

What Is Mastering Marketing?

It’s a book about marketing leadership. It’s meant to provide a big-picture or systems view of marketing for entrepreneurs and business owners with little background in marketing or business development. It’s meant to serve as a road map to marketing systems development.

How Is This Marketing Book Different?

It’s different in four fundamental ways:

1. It’s written from a marketing leadership perspective.
2. Marketing is framed as a series of 20 accountabilities to own and live into.
3. It assumes a customer-centric business model focused on developing long-term relationships.
4. The book is intended for start-ups and small to mid-sized business owners.

What’s The Purpose Of This Book?

The purpose is to disrupt the marketing conversation. I want small business owners in particular, to approach marketing as something to live into and become, rather than wasting their time and money on random acts of marketing. I want business owners to take ownership of the process and stop abdicating marketing leadership to their suppliers.

Why Ways Of Being?

I wanted to shift people away from a technology-based or tactics approach to Marketing. Ways of Being are tactic and technology agnostic. They invite you to ask meaningful questions, like “how might we achieve this objective in a way that makes sense for the business”. It’s inclusive and meant to get leaders and their teams talking about meaningful objectives.

Where Can You Buy The Book?

Mastering Marketing is available here on the author’s website. The book is also available on Amazon and many online booksellers.