Don’t rush into sales and marketing initiatives. There’s a good chance you’re barking up the wrong tree.
Some of the most costly mistakes people make involve hiring salespeople, building websites, and running ad campaigns or promotions before they’re ready. Often there are more strategic and higher leverage priorities to focus on first. Addressing gaps in your process is vital if you hope to achieve business outcomes versus just getting projects completed.
If you’re about to make a significant investment in growth, consider a third-party review of your plans and setup. Our first responsibility is to ensure you’re clear on your objectives, understand what you’re getting into, and have a workable plan to achieve business outcomes.
Request a Free Consultation. We’ll have a thoughtful conversation, and you’ll get a feel for how we add value.
Read our article, Do I Need A Fractional CMO? if you’re curious to learn more.
