Fractional Cheif Marketing Officer (CMO) Services

Engage A Fractional CMO

Engage A Fractional CMO

Engage A Fractional CMO

When A Piecemeal Approach Is Not An Option


In many companies, sales, marketing, and customer service operate in distinct camps; each using a piecemeal, activity and tactics-based approach.

Recognizing The System

The challenge is recognizing these disjointed activities as components of an integrated system responsible for attracting, engaging, retaining, and developing clients. Integrated systems are what enable growth and active performance management.

The CMO’s Role

A Chief Marketing Officer (CMO) would normally be responsible for creating and refining a company’s commercialization system. Few businesses however, can justify investing in a full-time CMO.

The Fractional Alternative

A fractional CMO splits their time between several companies to fulfil this strategic role cost-effectively. Of course cost-effective is a relative term that depends on your situation and growth objectives. The more you invest in growth, the greater your risk and need for strategic oversight.

Fractional CMO Or Coach?

It’s important to first determine if you need a fractional CMO or if a marketing coach is more appropriate. The main difference is speed and cost. You engage a fractional CMO when you have more to invest, want to go faster and require a more hands-on approach. Marketing coaches are ideal for situations with smaller budgets, or where guidance and direction are the primary goals.

How It Works

Your fractional CMO becomes your partner in business development. You engage them in a part-time or fractional leadership capacity. The size of the fraction depends on your needs and timeline, but typically range from 2 to 10+ hours a week. Your CMO may work on-site, virtually or some combination of the two to help you and your team design, build and grow your business.

 

Download Our Marketing eBooks

Market more effectively with our 18 Free eBooks.

FREE DOWNLOAD

Where To Start?

Contact us to request a free discovery session.
We’ll discuss your goals and determine which approach is right for you.
You can also gauge our mutual fit by completing our Fit Assessment Survey.

CONTACT US

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Rebranding

4

Content
Creation

5

Website
Design

6

Leads &
Sales

7

Advertising
& Retention

8

Performance
Optimization

Contact Us

403 512 3183 | 800 860 0026

Please fill out the form below and we'll get back to you right away.

Mailing List
This field is for validation purposes and should be left unchanged.

Visit the Being Profitable Blog

A Business Development Conversation

EXPLORE