Do you need to get your sales, marketing and customer development systems set up and optimised? We help business leaders create systems that reach, engage, enroll and develop client relationships to accelerate earnings growth.
The most common challenges people face with sales, marketing, and customer success programs are a lack of clarity on direction and a lack of feedback.
To many, business development is about implementing promotional tactics. While tactics are undeniably important, they need to be purposeful and lead to sales or account growth to create any real value. Unfortunately, the purpose of many marketing tactics is unclear.
The backstory is common enough, someone tells you a tactic is important. The activity is not too costly, so you give it a go. The objectives are not clear, the reporting does not make sense, and you move on. The expenses continue unchallenged for months, if not years.
How many marketing activities do you have running like this? You might have been paying for these tactics for years, without understanding what purpose they serve and if they’re working. Without a clear sense of purpose and feedback, it’s easy to get off track.
What’s The Answer?
A marketing audit is often the first step. Putting your sales and marketing efforts under the microscope can be a sobering but empowering experience.
Once you understand your needs, the next step is to engage a sales and marketing coach or a Fractional Chief Marketing | Chief Revenue Officer to help you act on what you learned. They will help get your team focused and taking purposeful, orchestrated action. Actions that are based on a thoughtful strategy, clear process, integrated systems and performance feedback.
We work with startup founders and the leaders of small to mid-sized organisations. Often, the best fit is when there is a new business, a complex offering, niche markets, a reputation or a relationship-based business model.
Reach out when you’re:
If you’ve got a crisis, Contact Us Now. We’re easy to reach and highly responsive.
If you’re in research mode, we’ve got you covered. You’ll find many free resources on this website. Read Our Articles. Download our Free ebooks. Read our book BEING Profitable. It is a business development roadmap for business leaders.
If you’re unsure what you need, you’re in good company. Contact Us. We’ll help you clarify your requirements. Many people start by conducting a Sales and Marketing Audit, or they engage a Sales and Marketing Coach to get clear on priorities before leaping into action.
The focus on implementing marketing tactics without knowing how the pieces fit together to achieve target outcomes.
Being purposeful and creating a system for reaching, engaging, enrolling and developing clients to maximize lifetime value.
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