Do you need to get your sales, marketing and customer development efforts in order? We help business leaders create systems that reach, engage, enroll and develop clients to accelerate earnings growth.
The most common challenges people face with sales, marketing, and customer development are a lack of familiarity, clarity on direction and a lack of feedback.
To many, business development is something to be passed off to someone else, who they hope understands the practice area. These people often leap into busy work and promotional tactics, which frequently translate to Random Acts of Marketing. If you ask for professional help, you get one sales pitch after the next, out of context with your needs, goals and practical reality.
It is easy to get sucked into the busy work vortex where you find yourself spending money on things you don’t need or are not ready for. Then there’s the meaningless reporting. Is it working? How do you know?
Engage a sales and marketing coach or Fractional Chief Marketing | Chief Revenue Officer to get you and your team focused and taking purposeful, orchestrated action. Actions that are based on a thoughtful strategy, business systems and performance feedback. The feedback helps you continuously improve how successfully you lead people through your customer’s journey. Your customer’s journey is the streamlined and steady escalation of value you deliver over time.
This customer-centric approach to marketing is more holistic and systematic than many are accustomed to. However, the goal is to align your business development practices with the needs of your clients and your bottom line.
We work with startup founders and the leaders of small to mid-sized organisations. Often, the best fit is when there is a new business, a complex offering, niche markets, a reputation and relationship-based business model.
Reach out when you’re:
If you’ve got a crisis, Contact Us Now. We’re easy to reach and highly responsive.
If you’re in research mode, we’ve got you covered. You’ll find a bunch of free resources on this website. Read Our Articles. Download our Free ebooks. Read our book BEING Profitable. It is a business development roadmap for business leaders.
If you’re unsure what you need, you’re in good company. Contact Us. We’ll help you clarify your requirements. Many people start by conducting a Sales and Marketing Audit, or they engage a Sales and Marketing Coach to get clear on priorities and into action.
The focus on implementing marketing tactics without knowing how the pieces fit together to achieve target outcomes.
Being purposeful and creating a system for reaching, engaging, enrolling and developing clients to maximize lifetime value.
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