Advertising and promotion is a huge category including everything from online and traditional print advertising, to radio, out-of-door, signage, public relations and more. The focus is on visibility, creating interest and provoking action from your target audience.
Advertising is a costly and high-risk investment. It’s not something to take on without being extremely well-prepared.
We start by getting clear on your business objectives, budget and risk tolerance. Then we develop a media plan and start modelling campaign performance to reduce risk and maximize return.
We work backwards from your advertisement to the completed sale, evaluating media options, offer hierarchy and conversion economics to reduce risk and maximize potential performance.
When the formula makes sense, we develop ad creative and run test campaigns to validate assumptions and refine the process. The testing and refinement process is iterative, with the goal to maximize investment performance. If this sounds scientific and methodical, that’s because it is.
