We’re not selling the marketing FAD du jour. We’re committed to helping you make good business development investment decisions, where you’re completing the right things, in the right order, to achieve objectives.
We start by getting clear on your goals, your situation and your budget. Once we understand where you are and what you’re trying to achieve, we step up how you need us to step up. Sometimes all you need is some coaching and direction. Sometimes, you need sales messaging, design or technical support. Or you might need someone to lead the way and make it happen for you. The point is we’re here to grow your business, not to sell you products.
It’s a proactive, systematic and collaborative approach focused on great service, measuring performance and continuous improvement.
We’ve spent the last 18 years making our approach transparent. You’ll find the most comprehensive discussion in our book Mastering Marketing. This 3+ hr read is a primer and workbook for time-crunched business owners.
Accompanying the book is a visual road map called The 20 Ways of Being.
The fastest way to understand our approach and jump-start your marketing is to read our free eBooks Making The Shift, What Is Marketing? and The First Seven Questions.
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