The Accrue Marketing Approach

Customer-Centric and By-The-Numbers

Customer-Centric and By-The-Numbers

Our Approach

Eliminate Obstacles To Growth

We’re not selling the marketing FAD du jour. We’re committed to helping you make good investment decisions where you’re completing the right things, in the right order, to achieve your objectives.

We start by getting clear on your goals, situation and objectives. Once we understand what you’re trying to achieve, we step up how you need us to step up. Sometimes all you need is some coaching and direction. Sometimes, it’s messaging, design or technical support. Or you might need someone to lead the way and make it happen for you. The point is we’re here to help, not to sell you stuff.

Process Overview

  1. Triage the situation
  2. Clarify objectives and performance metrics
  3. Assess the competitive environment
  4. Define your customer’s journey through your business
  5. Refine your offer, messaging and selling system
  6. Promote the business and nurture client relationships
  7. Measure, optimize, repeat

It’s a proactive, systematic and collaborative approach focused on great service, measuring performance and continuous improvement.

A Deeper Dive

We’ve spent the last 17 years making our approach transparent. You’ll find the most comprehensive discussion in our book Mastering Marketing. This 3+ hr read is a primer and workbook for time-crunched business owners. Accompanying the book is a visual road map called The 20 Ways of Being.

The fastest way to understand our approach and jump-start your marketing is to read our free eBooks Making The Shift, What Is Marketing? and The First Seven Questions.

We hope you’ll take advantage of these resource materials.

Rethink Sales And Marketing

Download our eBooks to market more effectively.


Contact Us

800 860 0026 | 403 512 3183

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