The Accrue Marketing Approach

Customer-Centric and By-The-Numbers

Customer-Centric and By-The-Numbers

Our Approach

We’re a full-service marketing company focused on helping you build your business. We follow a similar systematic approach you’d find with a business accelerator or incubator, but we’ll work with companies that will not fit the venture finance mould.

We start by getting clear on your objectives, target clients, sales economics, performance constraints, and what your data has to say. Once we understand your needs and goals we’ll work with you to develop and implement a growth strategy.

Process Outline

  1. Triage the situation
  2. Clarify objectives and financial constraints
  3. Assess performance metrics
  4. Gauge competitors
  5. Define your customer’s journey through your business
  6. Refine your offer, messaging and selling system
  7. Promote the business and nurture client relationships
  8. Measure, optimize, repeat

It’s the systematic approach, performance metrics and continuous improvement efforts that get results and help you scale.

A Deeper Dive

We’ve spent the last 16 years making our approach transparent. You’ll find the most comprehensive discussion in our book Mastering Marketing. This 3+ hr read is a primer and workbook for time-crunched business owners. Accompanying the book is a visual road map called The 20 Ways of Being.

The fastest way to understand our approach and jump-start your marketing is to read our free eBooks Making The Shift, What Is Marketing? and The First Seven Questions.

We hope you’ll take advantage of these resource materials.

Rethink Sales And Marketing

Download our eBooks to market more effectively.


Contact Us

800 860 0026 | 403 512 3183

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