A marketing coaching and consulting company founded in 2006
We're Your Coach And Partner In Business Development
We founded Accrue to be the kind of service partner we wanted to find when we started up. We’re a team of sales and marketing leaders and consultants who step-up and help you grow your business. If you’re committed to growing a sustainable business, we know you’ll appreciate having us on your team.
To Enable Powerful Self-Expression and Sustainable Earnings Growth
We approach sales and marketing as an investment in earnings growth. Being earnings-growth focused requires a shift away from individual tactics and technologies and onto guiding your customers’ journey through your business. Focusing on customer experience, retention and lifetime value requires a systematic approach and attention to strategic objectives and performance management.
Strategic Objectives Include:
Getting the attention of your target audience
Enrolling people in the possibility you represent
Converting prospects into clients at a profit
Turning first-time clients into long-term clients
Maximizing customer lifetime value
Increasing your rate of earnings growth
Our Strategy Involves:
Aligning your sales process with your clients’ purchase process
Following a systematic and long-term client relationship-based approach
Aligning your promotions with your sales economics
John is the President of Accrue and the author of Mastering Marketing. John’s been consulting since 1993, helping people start and grow companies.
John’s passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it’s all about. Sales and Marketing are just the tools we use to help make it happen.
John was the VP Strategy at Rare Method Interactive and President of Advanced Information Marketing. John is a sales and marketing coach, consultant, author and content creator who lives in Calgary, Alberta, Canada.
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