About Us - Accrue Performance Marketing Inc.

About Accrue Marketing

A marketing coaching and
consulting company
Founded in 2006

We founded Accrue to be the kind of service partner we wanted to find when we started up. We wanted someone to help us take control of our sales and marketing process, not just to sell us stuff.  Today we’re a team of sales and marketing leaders and consultants who step up and help you grow your business.

Mission

To Enable Powerful Self-Expression and Sustainable Earnings Growth

Vision

The Marketing Firm For Serious Business Owners

Values

Respect, Purpose, Collaboration, Contribution, Self-Expression

Philosophy

We Achieve What We Choose To Achieve

Approach

Sales and marketing is an investment in earnings growth. Being earnings-growth focused requires a shift away from individual tactics and technologies and onto guiding your customers’ journey through your business. Focusing on customer experience, retention and lifetime value requires a systematic approach and attention to strategic objectives and performance management.

Strategic Objectives Include:

  • Getting the attention of your target audience
  • Enrolling people in the possibility you represent
  • Converting prospects into clients at a profit
  • Turning first-time clients into long-term clients
  • Maximizing customer lifetime value
  • Increasing your rate of earnings growth

Our Strategy Involves:

  • Aligning your sales process with your clients’ purchase process
  • Following a systematic and long-term client relationship-based approach
  • Aligning your promotions with your sales economics
  • Leveraging data to improve system performance
  • Actively managing marketing investments

To learn more, read a few of our free marketing eBooks or read Mastering Marketing: Leading a Journey of Becoming. It details our 20-Step roadmap to business development and commercialization.

John Watson

John is the President of Accrue and the author of Mastering Marketing. John’s been consulting since 1993.

He helps people start and grow businesses that are an expression of their purpose and passion. Sales and Marketing are just the tools we use to help make it happen.

John was VP Strategy at Rare Method Interactive and President of Advanced Information Marketing. John is a sales and marketing coach, consultant, author and content creator who lives in Alberta, Canada.