We approach sales and marketing as an investment in earnings growth. Being earnings-growth focused requires a shift away from individual tactics and technologies and onto guiding your customers’ journey through your business. Focusing on customer experience, retention and lifetime value requires a systematic approach and attention to strategic objectives and performance management. It boils down to having and implementing a strategic commercialization plan.
To learn more, read a few of our free marketing eBooks or read Mastering Marketing: Leading a Journey of Becoming. It details our 20-Step roadmap to business development and commercialization.
John is the President of Accrue and the author of Mastering Marketing. John’s been consulting since 1993. He helps people start and grow companies.
John’s passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it’s all about. Sales and Marketing are just the tools we use to help make it happen.
John was the VP Strategy at Rare Method Interactive and President of Advanced Information Marketing. John is a sales and marketing coach, consultant, author and content creator who lives in Alberta, Canada.
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