Accrue Performance Marketing
A marketing coaching and consulting company founded in 2006
We're Your Coach And Partner In Business Development
We founded Accrue to be the kind of service partner we wanted to find when we started up. We’re a team of sales and marketing leaders and consultants who step-up and help you grow your business. If you’re committed to growing a sustainable business, we know you’ll appreciate having us on your team.
MISSION
To Enable Powerful Self-Expression and Sustainable Earnings Growth
VISION
The Marketing Firm For Serious Business Owners
VALUES
Respect, Purpose, Collaboration, Contribution, Self-Expression
PHILOSOPHY
We Achieve What We Choose To Achieve
APPROACH
We approach sales and marketing as an investment in earnings growth. Being earnings-growth focused requires a shift away from individual tactics and technologies and onto guiding your customers’ journey through your business. Focusing on customer experience, retention and lifetime value requires a systematic approach and attention to strategic objectives and performance management. It boils down to having a strategic commercialization plan.
Strategic Objectives Include:
- Getting the attention of your target audience
- Enrolling people in the possibility you represent
- Converting prospects into clients at a profit
- Turning first-time clients into long-term clients
- Maximizing customer lifetime value
- Increasing your rate of earnings growth
Our Strategy Involves:
- Aligning your sales process with your clients’ purchase process
- Following a systematic and long-term client relationship-based approach
- Aligning your promotions with your sales economics
- Leveraging data to improve system performance
- Actively managing marketing investments
To learn more, read a few of our free marketing eBooks or read Mastering Marketing: Leading a Journey of Becoming. It details our 20-Step roadmap to business development and commercialization.
John Watson
John is the President of Accrue and the author of Mastering Marketing. John’s been consulting since 1993. He helps people start and grow companies.
John’s passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it’s all about. Sales and Marketing are just the tools we use to help make it happen.
John was the VP Strategy at Rare Method Interactive and President of Advanced Information Marketing. John is a sales and marketing coach, consultant, author and content creator who lives in Alberta, Canada.
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