Sales and marketing can be time-consuming, counter-intuitive, costly and frustratingly difficult. This complexity is why you want a sales and digital marketing coach to help you navigate, accelerate and de-risk your investment.
It doesn’t matter if you’re managing sales and marketing in-house or hiring an agency. There’s a high risk of focusing on tactics that get you busy but don’t create results.
Your coach’s first job is to keep you grounded in your purpose, clear on priorities and constraints and focused on doing the right things in the right order to achieve target outcomes.
“It’s about getting you focused and effective in your efforts and investments.”
Next, your coach helps you learn consultative sales, how to build a referral network, develop productive systems and habits, and engage prospects effectively. Your coach provides feedback, direction and as much one-on-one support as desired.
You’ll get help with client definition, offer development, prospect planning, sales process development, technology selection, content creation, team development, help defining KPIs and performance reports. Your coach provides the same support as an experienced in-house executive.
The first step is to clarify your goals and constraints, the situation, target clients, competitors, and the economics of your sales process. You and your marketing coach establish strategic objectives, define training requirements, and develop a working rhythm that defines the collaboration.
Some people want a second set of eyes, advice and direction, while others want a more active and hands-on approach. Everyone’s needs and goals differ, and we adapt our approach to fit your needs, goals, learning style and budget.
The easiest place to start is to reach out and have a conversation. There’s no pitching or high-pressure sales. Sales and Marketing Coaching is a collaboration, and there needs to be a mutual fit.
Cost is one of the top reasons people don’t engage coaches. Many coaches are too costly for small businesses.
We keep coaching services affordable. Our monthly rates start at $150 and adjust to suit your goals and timeline. Our low minimum pricing makes coaching accessible when it can have the greatest impact in the early stages of planning and program development.
It’s important to determine if you need a coach or if a Fractional CMO is more appropriate. The main difference is speed and cost. You engage a Fractional CMO when you have more to invest, higher risk, want to go faster and require a more hands-on approach. Marketing Coaches are ideal for situations with smaller budgets or where guidance, direction and support are the primary goals.
If you are, we invite you to request a free consultation. There are no high-pressure sales tactics, as mutual fit is critical for a successful working relationship. We’ll have a thoughtful conversation, and you’ll get a feel for how the process works and if it’s right for you.
