Are you frustrated with your marketing, website or advertising performance? Not sure what to do next? Resist the urge to rebrand, change your homepage, or try some new “hoping for the best” tactic.
Marketing reviews and audits are one of the most valuable investments you can make to improve performance. Why? Because without knowing what’s working and what’s not, you’ll very likely waste your time and money trying to fix the wrong things. You need to know what problems actually need solving before you get busy improving things.
We split audits into four types: strategic, website, campaign, and SEO-focused. Strategic audits are the most comprehensive, with a full lifecycle scope. Our other audits dive deep into their areas of focus.
The first step is always to get clear on your situation and goals to determine how best to proceed.
In our comprehensive audits, we start by evaluating your economic performance relative to key metrics. Next, we inspect each step in the customer’s journey and all the supporting data, materials and technologies. Sometimes we conduct customer experience research. Once we’ve reviewed everything, we organise our findings to highlight the issues, gaps and opportunities.
The main benefit is the laser focus that results. It’s amazing how effective you can be when you’re addressing core problems.
Let’s Discuss Your Objectives and ask about our mini-review as a low-cost starting point.
