Frustrated with your sales, marketing, website or advertising performance? Not sure what to do next? Resist the urge to rebrand, change your homepage, or try some new “hoping for the best” tactic.
Without knowing what’s working and what’s not, you’re likely to waste time and money trying to fix the wrong things. You need to know what problems actually need solving before you get busy improving things.
We conduct several different types of marketing audits:
Strategic audits are the most comprehensive, where we map your customer’s journey through your business. Website assessments are precursors to performance testing in that they identify issues to address before investing in test campaigns. Performance tests assess how effectively your promotional campaigns convert visitors to sales.
Reputation audits are about consolidating the feedback from online reviews. Content and Discoverability audits both focus on improving the quality and volume of traffic generated from their respective sources. Account inventories and ownership audits are about identifying and verifying that you have access to and ownership of important accounts.
Mini-audits are comprehensive like a strategic audit, only shallower. We scan your selling system to identify and triage the most glaring obstacles to performance. These mini-audits are an excellent low-cost starting point to kick-start your improvement efforts.
If you’re tired of trial-and-error fixes, it’s time to uncover the root of sales performance issues.
Let’s Discuss Your Situation and determine if a marketing audit is necessary.
