Marketing Audits, A Vital First Step In performance Improvement

Get Impartical Feedback With An Audit

Marketing Audits

Impartial Feedback And Direction


Frustrated with your marketing, website or advertising? Not sure what to do next? Resist the urge to rebrand, change your homepage, or some other “hoping for the best” response.

A Vital Starting Point

Marketing audits are one of the most valuable investments you can make in improving performance. Why? Because without knowing what’s working and what’s not, you’re just wasting your time and money throwing darts at the wall. You end up wasting time and money on random acts of marketing. You need to know what problems need solving.

How We Help

We set the stage by getting clear on your objectives, financial constraints and key competitors. Next, we take stock of your marketing assets, such as any research you’ve completed, marketing planning documents, brand standards and anything visible to the public. This includes your products, website, social profiles, directory listings, advertising etc. We look at everything affecting sales and the customer’s experience.

We put everything into a systems framework, to map the flow of your customer’s journey and the economic viability of the system. Basically, we determine if the system has any hope of working as is. Then we highlight gaps in the system and identify where change is necessary. Then we work with you to prioritize what to address first, to make the biggest difference fastest.

The process can be quite simple for small companies and very involved for larger operations. However, the benefit is the shift in the marketing conversation back onto business objectives, financial constraints and priority setting. It puts you in control of your sales and marketing investments.

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Where To Start?

To learn more, Contact Us. We’ll discuss your situation and help you focus your efforts.

CONTACT US

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Rebranding

4

Content
Creation

5

Website
Design

6

Leads &
Sales

7

Advertising
& Retention

8

Performance
Optimization

Contact Us

403 512 3183 | 800 860 0026

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