Are you frustrated with your marketing, website or advertising performance? Not sure what to do next? Resist the urge to rebrand, change your homepage, or try some new “hoping for the best” tactic.
Marketing audits are one of the most valuable investments you can make to improve performance. Why? Because without knowing what’s working and what’s not, you’ll very likely waste your time and money trying to fix the wrong things. You need to know what problems actually need solving before you get busy improving things.
Most of the audit services you’ll find online are automated. They point out errors and omissions to consider. The problem with these audits is they are purely theoretical and narrowly focused. They know nothing about your business, your clients, your sales process or your budget. Their narrow focus can be part of the problem. They can get you lost in minor details and distract you from addressing core problems. While our audits are informed by theory and best practices, our goal is to get you focused on the highest leverage opportunities.
We split marketing audits up into four groups, Strategic, Website, Campaign and SEO-focused. Strategic audits are the most comprehensive and cover the full sales and marketing spectrum. The other audits are narrower in focus and get into more detail in their areas of focus.
Audits are unique to each organization. They can be small or large projects. The first step is always to get clear on your needs and objectives. Once requirements are clear, we interview stakeholders and review all relevant content and data to determine where to focus optimization efforts.
In our comprehensive audits, we look at everything affecting sales and your customer’s experience. We look at any research you’ve completed, strategy documents, marketing plans, keyword demand, your competitors, website statistics, advertising performance, your content, customer reviews, team composition, business processes and more. The scope of the audit needs to reflect the scale and maturity of your organization.
Once we’ve reviewed everything, we organise our findings to reflect the different stages of your sales funnel and customer journey. The goal is to highlight the gaps and opportunities where attention is needed most. Once we know where to focus, we’ll report on our findings and recommend remedial action.
The main benefit is the laser focus that results. It’s amazing how much more effective you can be when you’re focused on fixing core problems.
If you’re looking to improve sales and marketing effectiveness, consider an audit to focus your efforts.