Are you frustrated with your marketing, website or advertising performance? Not sure what to do next? Resist the urge to rebrand, change your homepage, or try some new “hoping for the best” tactic.
Marketing audits are one of the most valuable investments you can make to improve performance. Why? Because without knowing what’s working and what’s not, you’ll very likely waste your time and money trying to fix the wrong things. You need to know what problems actually need solving before you get busy improving things.
Most of the audit services you’ll find online are automated. They point out errors and omissions to consider. The problem with these audits is they are purely theoretical and narrowly focused. They know nothing about your business, your clients, your sales process or your budget. They often misdirect you to focus on irrelevant details rather than core problems.
We split marketing audits into four groups: strategic, website, campaign, and SEO-focused. Strategic audits are the most comprehensive and cover the full marketing, sales and service lifecycle. Our other audits get into more detail in their areas of focus.
The scope of your audit needs to reflect the scale and maturity of your organization. The first step is always to get clear on your needs and objectives.
In our comprehensive audits, we start by evaluating your economic performance relative to key metrics. Next, we inspect each step in the customer’s journey and all the supporting materials and technologies. Once we’ve reviewed everything, we organise our findings to highlight the gaps and opportunities before recommending remedial action.
The main benefit is the laser focus that results. It’s amazing how effective you can be when you’re addressing core problems.
