We’re all bombarded with marketing tips, tricks and tactics to try, but what is marketing? Do you have a definition beyond advertising? You’re in good company if you don’t.
In the absence of a functional definition, people tend to resort to Random Acts of Marketing, which can be incredibly inefficient and ineffective.
This eBook is meant to create context and meaning. We’re offering a big picture framework for marketing. Once you can see the big picture, you’ll be able to navigate through the fog and make tactical choices that make sense for your business. It’s 11 pages with lots of pictures; you can read it in five minutes.