Search engine marketing is often the most cost-effective way to connect with prospective clients. Why? Because people use search engines to find everything. With so many people actively looking for what you offer, you can’t afford to ignore them.
There are three types of search marketing: paid search, organic search (SEO) and local search marketing. Google offers all three and has the largest market share of all the search engines. Google is the place to start if you plan to engage in search marketing.
We recommend starting with local search, shifting to paid search before integrating organic into the mix once you’re clear on your keyword strategy. All three forms of search marketing are important and serve different purposes in your sales and marketing program.
Once we understand your goals, we complete keyword research to determine the language of your audience. If like most business owners you’re already experimenting with search marketing, we’ll evaluate its effectiveness, identify opportunities and make a plan to improve sales performance.