Keyword research is one of the first steps you take before engaging in online marketing. Pretty much everything you do online comes down to targeting specific keywords.
Keywords are vital, because you use them at the start of so many different things. You use them to:
You need to view keyword research as something to go back to at several points along the marketing path. Why? Because the research is completed in different ways and levels of detail. Depending on your marketing program, keyword research could be a weekly or daily activity.
The common places to start are for establishing demand for your offering, for competitive analysis, and for learning what language people use to search for and describe what you offer.
One of the biggest mistakes people make with online marketing is using industry jargon versus the language of their clients. The use of jargon can create a linguistic misalignment that prevents people from finding you.
We’ll explain how keyword research works and how to use it in relation to your marketing. We’ll complete a few different preliminary research projects to frame your work. Then we’ll encourage and coach you to learn how to conduct your own research, so you can integrate it into your content creation workflow.