Keyword Research Services At Accrue Marketing

Keyword Research

Keyword Research

Start Speaking Your Client’s Language


Keyword research is one of the first steps you take before engaging in online marketing. Pretty much everything you do online comes down to targeting specific keywords.

Why Are Keywords So Important?

Keywords are vital, because you use them at the start of so many different things. You use them to:

  • learn the language of your client
  • evaluate online demand
  • identify competitors
  • develop a content strategy
  • engage in search engine marketing
  • find social influencers, and more

Keyword Research Is Not A One Time Thing

You need to view keyword research as something to go back to at several points along the marketing path. Why? Because the research is completed in different ways and levels of detail. Depending on your marketing program, keyword research could be a weekly or daily activity.

The Most Common Starting Points

The common places to start are for establishing demand for your offering, for competitive analysis, and for learning what language people use to search for and describe what you offer.

One of the biggest mistakes people make with online marketing is using industry jargon versus the language of their clients. The use of jargon can create a linguistic misalignment that prevents people from finding you.

How We Help

We’ll explain how keyword research works and how to use it in relation to your marketing. We’ll complete a few different preliminary research projects to frame your work. Then we’ll encourage and coach you to learn how to conduct your own research, so you can integrate it into your content creation workflow.

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Where To Start?

Contact Us, and we’ll help you take advantage of all that keyword research has to offer.

CONTACT US

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Rebranding

4

Content
Creation

5

Website
Design

6

Leads &
Sales

7

Advertising
& Retention

8

Performance
Optimization

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403 512 3183 | 800 860 0026

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