The Introduction to Accrue Marketing video appears on our home page [1].
Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses. Learn more About Accrue Marketing [2].
Video Transcript
Hi, I’m John Watson with Accrue Marketing [1] of Calgary. We help people Make The Shift [3] from Random Acts of Marketing [4] to Investing in Earnings Growth [5].
But what does this mean?
It means people use marketing tools and tactics without a clear sense of purpose.
They spend time and money on marketing tactics without knowing why or how they’re supposed to work. These Random Acts of Marketing [4] are distractions that rob you of your time and money.
The alternative is to shift your focus to earnings growth.
This means abandoning one-off tactics and focusing on your customer’s journey through your business [6]. Basically, you make it easy for people to get their needs met and buy from you. While you’re at it, you measure performance at key points along their path, and the feedback shows you where to focus next.
What you’re creating is a system for reaching, engaging, enrolling and retaining clients. It’s kind of like building a relationship assembly line. And it’s what we call your Earnings Growth Program [5].
The approach is accessible to any size company from solopreneur on up. If this sounds like a better way to market your business, Let’s Talk [7].