With all the hype about marketing tactics like mobile, social media, blogging and SEO, it’s easy to lose track of why you’re marketing in the first place. Marketing is meant to build your business and your business is meant to enable your passions, purpose, dreams and retirement.
Sales and marketing are simply the tools you use to sustain or grow your business, or prepare it for sale. How about we keep the focus on you and your business, then determine how to use sales and marketing to achieve specific personal and business goals?
We see our first job as keeping you grounded, focused and informed, so you don’t make rash and wasteful decisions about sales and marketing. Once you’re clear and committed to a sound course of action, then we can race to implement and optimize performance.