Do you need to get your sales, marketing and customer development systems set up and optimised? We help business leaders create systems that reach, engage, enroll and develop client relationships to accelerate earnings growth.
The most common challenges people face with sales, marketing, and customer success programs are a lack of clarity on direction and a lack of feedback.
To many, business development is about implementing promotional tactics. While tactics are undeniably important, they need to be purposeful and lead to sales or account growth to create any real value.
The backstory is common enough, someone tells you a tactic is important. The activity is not too costly, so you give it a go. The objectives are not clear, the reporting does not make sense, but you stick with it. The expenses continue unchallenged for months, if not years.
How many marketing activities do you have running like this? You might have been paying for these tactics for years, without understanding what purpose they serve and if they’re working for you.
What’s The Answer?
A sales and marketing audit is often the first step. It’s like putting your selling system under a microscope to learn what’s working and what’s not. It is often a sobering but empowering experience.
The real benefit is clarity. You’ll see where you need to focus your efforts to greatest effect. You can act on what you learn on your own or engage a sales and marketing coach to guide you. Your coach will help your team focus and take purposeful, orchestrated action. Actions that are based on a thoughtful strategy, clear process, integrated systems and performance feedback.
We work with startup founders and the leaders of small to mid-sized organisations. Often, the best fit is when there is a new business, a complex offering, niche markets, a reputation or a relationship-based business.
Reach out when you’re:
If you’ve got a crisis, Contact Us Now. We’re easy to reach and highly responsive.
If you’re in research mode, we’ve got you covered. You’ll find many free resources on this website. Read Our Articles. Download our Free ebooks. Read our book BEING Profitable. It is a business development roadmap for business leaders.
If you’re unsure what you need, you’re in good company. Contact Us. We’ll help you clarify your requirements.
The focus on implementing marketing tactics without knowing how the pieces fit together to achieve target outcomes.
Being purposeful and creating a system for reaching, engaging, enrolling and developing clients to maximize lifetime value.
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