From Random Acts of Marketing
To Investing in Earnings Growth
Accrue Performance Marketing is a Calgary marketing company focused on small business, startup commercialization and systems development.
We’ll help you Make The Shift in how you approach sales, marketing and sales lead generation. Together we’ll develop your go-to-market strategy, your launch plan and your system for acquiring and developing clients to increase sales and drive earnings growth.
To get you up to speed, we’ve published a book called Mastering Marketing. We’ve also prepared a series of 18 free marketing eBooks. The eBooks are meant to get you thinking about sales and marketing as a leader and investor.
Being purposeful and creating a system for reaching, engaging, enrolling and retaining clients and maximizing lifetime value.
Discover our unique approach
We serve as your coach and partner in digital marketing, customer experience design, startup commercialization and small business development. As your Fractional CCO / CMO we ensure strategy and economics lead tactics. The focus is on you and your business objectives first, followed by the implementation details. Implementation includes things like refining your business model, refining your positioning, offer ladder development, content creation, website development, search marketing, social media and more.
Together, we’ll get clear on your objectives and constraints, then we’ll work together to create a go-to-market plan and a marketing system that makes sense for your business.
Which stage are you in with your sales and marketing program?
The Design Stage
You get clear on and commit to strategic business objectives.
Includes: Goal setting, research, planning, defining your customer journey and story development.
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
With all the hype about marketing tactics like mobile, social media, blogging and SEO, it’s easy to lose track of why you’re marketing in the first place. Marketing is meant to build your business and your business is meant to enable your passions, purpose, dreams and retirement.
Sales and marketing are simply the tools you use to sustain or grow your business, or prepare it for sale. How about we keep the focus on you and your business, then determine how to use sales and marketing to achieve specific personal and business goals?
We see our first job as keeping you grounded, focused and informed, so you don’t make rash and wasteful decisions about sales and marketing. Once you’re clear and committed to a sound course of action, then we can race to implement and optimize performance.
On the surface, we do the same things as any other full-service sales and marketing consulting firm. The main difference is we’re focused on helping you achieve your goals, not pitching you on tactics. We’re in business to help you achieve what you choose to achieve using sales and marketing as tools to help you build your business, instead of mistaking the tools for goals.
If you’re an entrepreneur or business owner who’s looking for a partner in sales, marketing and business development, who thinks about and engages in your business and not just the immediate task at hand, we’d love to speak with you.
We operate quite differently than most marketing firms. We assume the role of Sales and Marketing Coach, Chief Marketing Officer, Campaign Manager, Webmaster or Content Creator / Curator. Then we work with you to develop a plan, budget and timeline that makes sense for your business. It’s different for everyone.
Our service model and fee structure work equally well for early-stage start-ups, growing small businesses and large companies. If you have questions or concerns about our fees, we’d be happy to speak with you.
Call us, or fill out the form below and we'll get back to you right away.