One of the most common mistakes people make is ignoring their competitors. When you are one click away from your global competitors, you don’t want your prospective clients to be more informed about their options than you are.
You need to understand where the competitive bar is set in your industry.
Where will you fit into the competitive mix? On what basis will you compete? Can you afford to play the same game, or do you need to rethink your approach?
There are many different ways to conduct competitive research. You can spend a little or a lot on a comprehensive review. We’ll tailor your competitive analysis to fit your situation, risk profile and budget. Once we complete the research and analysis, we’ll help you interpret and integrate the findings into your strategic planning efforts and then your marketing program.
