Staying Connected
And Cultivating Relationships
Email marketing has two key roles in a modern marketing program. The first is for automating sales lead follow-up. It’s your so-called drip marketing campaigns that keep prospects engaged long enough to buy from you. The second is to re-engage, ask for feedback and to cultivate relationships.
The first step in any campaign is clarifying objectives. The second requirement is getting names, email addresses and permission to promote. Then you need an email management system with an auto-responder and automation capabilities. After that, it’s all about the messaging and decision logic.
The challenge is less technical than determining how to string your offers and campaign logic together in a ways that people find valuable.
We coach, consult and provide creative and technical support throughout the planning, development, setup and optimization of email campaigns.
